VAIO is making a bold comeback in Singapore, marking its re-entry into the market with the launch of its latest high-performance laptops. Through a strategic partnership with Unified-1 Solutions Pte. Ltd., VAIO aims to expand its presence in Southeast Asia, catering to the growing demand for premium computing solutions.
Recognizing Singapore’s tech-driven ecosystem and business innovation, VAIO sees the country as an ideal hub to introduce its latest advancements. Originally founded in 1997 as Sony’s PC brand, VAIO became an independent entity in 2014, continuing its legacy of cutting-edge design and exceptional performance. With approximately 90% of its sales coming from corporate laptops, VAIO remains a trusted name for professionals and businesses worldwide.
Leading its return is the launch of the VAIO SX14-R for consumers and VAIO Pro PK-R for business users. These ultra-lightweight laptops, weighing just 1.08kg, redefine mobile productivity with their sleek carbon fibre design and powerful performance.
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Customers can experience and purchase the VAIO SX14-R at Best Denki stores in VivoCity Mall, Ngee Ann City, and from March at Funan Mall.
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