Asahi Super Dry x TERADAMOKEI Reveal Limited-Edition Packaging That Incorporates a 1:100 Scale Model Kit Concept

Asahi Super Dry, Japan’s leading beer brand, is transforming Lunar New Year celebrations with a groundbreaking collaboration with Japanese art project TERADAMOKEI. Together, they’ve unveiled exclusive limited-edition Model Kit-inspired cans and packaging that fuse modern creativity with festive tradition, bringing a bold and fresh perspective to this special occasion.

TERADAMOKEI, renowned for its intricate paper Model Kits, brings its expertise in architectural and diorama art to this collaboration. Established in 2011 by award-winning architect Naoki Terada, the art project celebrates the joy of creation by reimagining traditional kits with human-centric scenes, all crafted from paper instead of plastic.

A Celebration in Every Detail

The limited-edition Asahi Super Dry packaging features TERADAMOKEI’s signature 1:100 scale Model Kit concept, depicting a lively Lunar New Year gathering. Friends, festive décor, and Asahi Super Dry glassware are intricately illustrated, capturing the essence of celebration and togetherness. Accents of barley and hops in vibrant yellow pay homage to Asahi Super Dry’s core ingredients, while speech bubbles highlight the meaningful connections shared both online and offline during the festivities.

The dynamic combination of Lunar New Year red and Asahi’s iconic silver creates a sleek and modern aesthetic, making these cans the perfect centerpiece for any celebration.

Exclusive Asahi Super Dry x TERADAMOKEI Red Packet Set

Elevate your Lunar New Year with the exclusive Asahi Super Dry x TERADAMOKEI red packet set, featuring customizable stickers for a personal touch. Receive this unique keepsake when you purchase a six-pack of 330ml Asahi Super Dry cans at participating supermarkets, while supplies last.

Festive Roadshows and Deals Await

Join Asahi Super Dry for an exciting lineup of roadshows on January 18, 19, and 25 at various locations across Singapore. Enjoy interactive activities, flash deals, special discounts, and exclusive merchandise to make your Lunar New Year celebrations even more ‘huat’!

The limited-edition Asahi Super Dry cans will be available starting January 13 at RedMart, Shopee, and major supermarkets islandwide. Don’t miss your chance to experience festive innovation like never before with Asahi Super Dry.