Geneco’s #ForestOfProsperity Campaign: Celebrating Family Bonds and a Greener Future This Chinese New Year

This Chinese New Year, Geneco is launching its #ForestOfProsperity campaign, a heartfelt celebration of family unity and sustainability. Inspired by the deep-rooted symbolism of trees, the initiative reflects enduring family bonds while reinforcing Geneco’s commitment to powering positive change.

A Tree for Tomorrow: Celebrating New Beginnings

As part of the campaign, Geneco is hosting a Tree Planting Event to support NParks’ OneMillionTrees movement, aligned with Singapore’s Green Plan 2030. Taking place at a local park, the event will see 50 families and local personalities, including Tay Kewei, Kelly Latimer, and Xu Bin, plant trees to commemorate the birth of their children. Families will also receive a personalized certificate celebrating their contribution to Singapore’s green spaces.

To further its efforts, Geneco is donating S$15,000 to NParks’ Garden City Fund, adding to its five-year commitment of planting 450 trees to create a vibrant, sustainable city for future generations.

4th Year of Timeless Red Packets: Honoring Heritage and Nature

Marking its fourth year of collaboration with the Garden City Fund, Geneco introduces a series of eco-friendly red packets made from 100% recycled paper. These packets, adorned with lush green-inspired designs and gold accents, symbolize the strength of family ties and Singapore’s rich botanical heritage. Each packet also includes unique insights into the nation’s towering evergreens, encouraging a deeper appreciation of nature.

Join the Celebration at Bugis Junction

From 13 to 19 January 2025, Geneco’s #ForestOfProsperity Pop-Up will take center stage at Bugis Junction’s Level 1 Atrium. Highlights include:

• A striking 2.2-metre prosperity tree made from recyclable cardboard, inviting visitors to hang their pledges and well-wishes.
• Opportunities to win exclusive prizes, such as S$100 eCapitaVouchers, DIY Craft Kits from Families for Life, and Green Starter Kits worth S$40.

Special perks await visitors on 18 and 19 January from 3 PM to 6 PM, where the first 50 participants to make a pledge will receive exclusive red packets and Green Starter Kits.

Recycling Initiative: Giving Red Packets a New Purpose

Now in its 5th year, Geneco’s Used Red Packet Recycling Initiative continues to expand, with over 100 collection points across Singapore. In collaboration with partners like Gardens by the Bay, ION Orchard, and Frasers Property, the initiative makes recycling easier than ever, fostering greater participation in reducing waste.

Since its inception in 2021, the program has grown significantly, recycling over 3,000kg of red packets in 2024 alone. This year’s edition promises to reach new heights as Geneco and its partners work toward a greener tomorrow.

Celebrate Traditions, Embrace Sustainability

Geneco’s #ForestOfProsperity campaign seamlessly blends the joy of Chinese New Year with a commitment to sustainability. Through tree planting, eco-friendly practices, and community engagement, the initiative highlights how traditions can drive meaningful change.

For more details on Geneco’s #ForestOfProsperity campaign and the full list of collection sites, visit here.