VivoCity Launches Enhanced Rewards Programme with Refreshed Brand Identity

Ahead of the year-end festivity, VivoCity, one of Singapore’s largest retail and lifestyle destination, unveiled a refreshed brand look and an upgraded VivoRewards loyalty programme, offering customers an enhanced shopping experience tailored to evolving consumer preferences.

New VivoRewards Programme: Instant Benefits for Shoppers

The new VivoRewards loyalty programme now operates on an improved app-based platform, offering seamless membership management, loyalty tracking, and exclusive promotions. Key features of the revamped programme include:

• Instant Points Crediting: VRPoints are now credited to members immediately after purchases at participating stores, making rewards accessible without delays.
• Instant Payment Offset: Members can offset in-store payments using a combination of VRPoints, VivoCity eVouchers, and retailer eVouchers, ensuring maximum flexibility and convenience.
• VivoCity eVoucher Introduction: Members can now receive eVouchers directly in their app eWallets. These eVouchers can also be purchased as gifts, making the rewards process more versatile.
• Gold Membership Tier: The new tier provides additional perks and privileges for high-spending members, adding value for loyal customers.

These features aim to elevate the shopping experience by making it more rewarding and intuitive, reinforcing VivoCity’s position as a leader in customer-centric innovation.

A Brand Refresh Focused on Connection

VivoCity’s refreshed brand identity includes a modern visual style, combining vibrant colors, dynamic wave patterns inspired by its waterfront location, and engaging typography. These updates emphasise the mall as a destination where people from all walks of life can gather for memorable experiences.

“Our vision is to be more than just a mall,” shared Gwen Au, Vice President for Marketing Communications at MPACT Property Management. “The VivoRewards programme is a direct reflection of this commitment—providing instant gratification and tailored perks for our valued customers.”

An Enhanced Experience for Families

In addition to VivoRewards, the VivoCity Kids Club has also undergone a refresh. Designed for children aged 3 to 12, the complimentary membership programme continues to offer year-round exclusive deals, birthday perks, and invites to special events. Its refreshed logo aligns with the mall’s vibrant new branding, creating a unified look across all touchpoints.

For more information, visit the official website or download the VivoCity app to start enjoying the new VivoRewards programme today.

Located at 1 HarbourFront Walk, VivoCity is open daily from 10:00 am to 10:00 pm.