This Lunar New Year, Hennessy, the legendary cognac Maison, invites you to celebrate three centuries of excellence with its “Go Towards the Newness” campaign, featuring two captivating experiences at ION Orchard: the Crafted, by Hennessy immersive exhibition and the stunning Kinetic Garden installation.
Crafted, by Hennessy: Explore 300 Years of Craftsmanship
From 13 to 26 January 2025, step into the world of Hennessy at ION Art, Level 4, for the Crafted, by Hennessy travelling exhibition, making its Singapore debut. This immersive showcase delves into the brand’s remarkable history, artistry, and innovation:
- Foundation of a Legend: Discover the story of Richard Hennessy and the Fillioux family, whose dedication to craftsmanship has defined the brand for 300 years.
- To Singapore with Love: Learn about Hennessy’s journey to Singapore, from its first shipment in British Malaya to its enduring cultural significance.
- Excellence by Nature: Uncover the meticulous cognac-making process, from grape selection to the art of double distillation.
- Inside Cognac: A closer look at how eaux-de-vie are transformed into Hennessy’s iconic blends.
- The Art of Hennessy: Experience the expertise of Hennessy’s Master Blenders through an interactive tasting zone.
- Global Icons: Explore Hennessy’s influence on art, music, and pop culture across generations.
- Wonders of Creation: Admire limited-edition masterpieces like the Dame-Jeanne (€1.2M) and Paradis Unlimited (€60K).
- Crafting Your World: Personalize Hennessy bottles with bespoke engraving services for a perfect Lunar New Year gift.
Visitors can enjoy a molecular tasting experience, featuring a Hennessy V.S.O.P. cocktail sphere, blending innovation with tradition. Entry is free, with reservations encouraged: Register Here.
Kinetic Garden: A Spectacular Lunar New Year Light-Up
From 20 January to 2 February 2025, Orchard Road comes alive with the Kinetic Garden, an outdoor art installation inspired by the Year of the Snake limited-edition release by Shanghai-based artist Shuting Qi.
Created in collaboration with local artist Pei Li of PeiPer Studio, this garden-themed display features life-sized floral sculptures symbolizing resilience, renewal, and prosperity:
- Plum Blossoms: A nod to spring’s arrival and good fortune.
- Cymbidium Orchids: A symbol of refinement and beauty.
- Peonies: Representing tradition, modernity, and abundance.
Set under elegant yellow-gold arches, visitors can stroll through a path illuminated by motion sensors, with red lights and vibrant floral displays creating a magical atmosphere. At precisely 8:18 PM daily, the installation dazzles in a full light-up, offering a breathtaking spectacle.
Perfect for festive photos, the Kinetic Garden also features Hennessy bottle displays, cementing the brand as a Lunar New Year staple for gifting and celebration.
