Year on TikTok 2024: Celebrating Creativity and Impact

TikTok wraps up 2024 with its highly anticipated Year on TikTok report, spotlighting the trends, moments, and creators that defined the year in Singapore and across the globe. From quirky catchphrases to viral dances and impactful campaigns, TikTok reaffirmed its role as a cultural epicenter, proving that a little creativity can spark monumental change.

A Year of Trends, Moments, and Movements

In 2024, TikTokers embraced “very demure” vibes, cheered for brat summer, and fell in love with the adorable pygmy hippo, Moo Deng. Singapore joined the global TikTok community in sharing passions, igniting change, and discovering fresh ideas. From reimagined recipes to breakout artists, TikTok brought joy, laughter, and connection.

Singapore’s highlights included creators like @mandaiwildlifereserve nailing the “Gen Z intern” trend, @namyangsg redefining lion dance with modern energy, and @orchardroadfashion showcasing local fashion in style. These moments transformed viral trends into cultural movements that crossed borders and generations.

1. @mandaiwildlifereserve: Nailed the ‘Gen Z intern’ trend, connecting with younger audiences while showcasing the magic of wildlife and nature experiences at Mandai.
2. @namyangsg: Fusing traditional moves with bold, modern energy, Namyang Troupe is roaring into the spotlight, redefining lion dance for the new generation
3. @orchardroadfashion: Brought Singapore’s shopping district to life, spotlighting trendy looks adorned by local fashion mavens
4. @esyfilms: Took viewers on a refreshing, aesthetic journey through traditional Korean dishes, offering the perfect culinary escape to beat the heat
5. @caitofalltraits: Kept it real with relatable language and pronunciation tips, helping Singaporeans master their speech with a fun and engaging approach.
6. @vivsbeautynotes: Tapped into the K-Drama craze, blending beauty tips with pop culture as she shared stunning looks inspired by Netflix’s Queen of Tears.
7. @sleepyreggy: ‘The cutest pair’ became the soundtrack for unrequited love this year.

Creators, Brands, and Businesses Thriving on TikTok

TikTok continued to empower brands and entrepreneurs to connect authentically with their audiences. In Singapore, TikTok Shop saw over a 50% surge in live-stream shopping, blending entertainment with seamless e-commerce. Standout creators like @baldbodhi and @emobsessed brought laughs, beauty advice, and unbeatable deals, while local brands such as Charles & Keith (@charleskeith_sg) and @kkcheese_singapore captured hearts with unique content.

1. @emobsessed: Where beauty meets authenticity—Emobsessed empowers viewers with clean products, real advice, and great deals
2. @baldbodhi: Baldbodhi is your go-to guy for unbeatable deals, wild giveaways, and all the laughs you didn’t know you needed!
3. @carrislabelle: By merging global trends with local style, carrislabelle brings fashion-forward pieces straight to your wardrobe
4. @charleskeith_sg: As Singaporean’s go-to fashion destination, Charles & Keith mixes styling tips, product highlights, and trendy fashion inspiration to keep your wardrobe fresh and on point!
5. @kironascent: Transforming spaces into sanctuaries, Kirona Scent is the brand for those seeking a blissful escape through luxurious aromas
6. @kkcheese_singapore: With a cheesy snack that makes every moment better, KK Cheese satisfies everyone’s cravings with fun and lively content that brings flavour and excitement to your feed.
7. @aftershockpc: By showcasing epic custom PC builds, exclusive deals, and the latest tech innovations, Aftershock PCs are a must-have for gamers looking to level up their game.

Music That Defined 2024

TikTok shaped the soundtrack of 2024, with over 200 million video creations and 8 billion Spotify streams stemming from its Top 10 Global Songs. The reggaeton hit “Gata Only” by FloyyMenor and Cris Mj ruled the charts, while Latin music and K-pop saw unparalleled success. Global artists like Yeri Mua and ENHYPEN captivated fans, and partnerships with stars such as Billie Eilish and Taylor Swift turned viral moments into chart-topping hits.

Top 10 Songs (Global)

1. “Gata Only” – FloyyMenor & Cris Mj
2. “Pedro” – Jaxomy & Agatino Romero & Raffaella Carrà
3. “Alibi” – Sevdaliza feat. Pabllo Vittar & Yseult
4. “MILLION DOLLAR BABY (VHS)” – Tommy Richman
5. “Tell Ur Girlfriend” – Lay Bankz
6. “La Diabla” – Xavi
7. “Nasty” – Tinashe
8. “BIRDS OF A FEATHER” – Billie Eilish
9. “Forever Young” – Alphaville
10. “Beautiful Things” – Benson Boone

Top 10 Artists (Global)

1. Yeri Mua (@yerimuaa)
2. ENHYPEN (@enhypen)
3. NCT (@official_nct)
4. LE SSERAFIM (@le_sserafim)
5. Stray Kids (@jypestraykids)
6. aespa (@aespa_official)
7. TOMORROW X TOGETHER (@txt.bighitent)
8. Kim Loaiza (@kimberly.loaiza)
9. TWICE (@twice_tiktok_official)
10. Sabrina Carpenter (@sabrinacarpenter)

A Hub for Learning and Inspiration

In Singapore, TikTok became a platform for educational creators like @justkeepthinking, who made science fun, and @adelimey, whose authentic mental health content inspired empowerment.

1. @adelimey: Adeline courageously shares her journey with alopecia on TikTok, offering authenticity, empowerment, and real conversations about mental health and self-love while inspiring others to embrace their true selves
2. @grandmotherstories: Josiah, creator of @grandmotherstories, celebrates the joy of intergenerational bonds with his grandmother, sharing their adventures in exercise, travel, and cooking to inspire positivity and senior appreciation on TikTok
3. @justkeepthinking: MJ, the quirky and candid mind behind Just Keep Thinking, uses TikTok to make science and environmental topics fun, giving followers cool facts about wildlife and climate that are sure to impress
4. @drsamuelgp: Dr. Samuel, a general practitioner and public health educator, blends medical expertise with storytelling to create engaging content on eye health, skincare, and the science behind everyday wellness.
5. @readwithjenn: Jenn brings Singapore’s literary scene to life with her ‘What are people reading’ series on TikTok, connecting readers to diverse books and sparking a deeper love for literature during her daily commute
6. @chillbynette: Jeannette, a psychotherapist and wellness content creator, uses TikTok to share empowering mental health tips and insights while running Chill By Nette, a space dedicated to counselling and wellness workshops in Singapore.
7. @newtosingapore: Amandine gives us a fresh, fun take on expat life in Singapore, sharing everything from quirky cultural insights to must-know local tips—all with a touch of humour and heart.

Communities like #LearnOnTikTok continued to grow, fostering connection and discovery among millions.