Tiger Beer is turning heads with its bold new look, a testament to its journey of progress and innovation while honoring its deep-rooted connection to Singapore’s vibrant heartlands. To mark this milestone, Tiger is rolling out the ‘Huat in the Heartlands’ contest, celebrating its rich heritage and spreading festive cheer where it all began—in local coffee shops and hawker centres.
Starting 25 November 2024, Tiger invites you to uncover a whopping $880,880 in hidden cash prizes under the caps of Tiger and Tiger Crystal quart bottles.
Since 1965, when Tiger launched Singapore’s first canned beer to mark the nation’s independence, the brand has been an icon of community spirit and innovation. Now, with its refreshed visual identity, Tiger continues to brew fresh ideas while staying true to its origins.
Tiger’s largest-ever cash giveaway includes three grand prizes of $88,888 and ten prizes of $8,888, waiting to be discovered under bottle caps at select coffee shops, hawker centres, and Chinese restaurants. Winners will also spark a festive celebration at the winning outlet, inviting everyone to join the fun.
The excitement doesn’t stop there! From 27 December to 25 January, Tiger will bring high-energy roadshows to neighborhoods across Singapore. These roadshows will feature interactive games like the Lucky Plinko, where you can win up to $50,000 in prizes with the purchase of two Tiger or Tiger Crystal quart bottles.
Adding to the festive spirit, local celebrities like Getai star Lee Pei Fen and comedian Patricia Mok will energize selected roadshows with their performances, making every celebration unforgettable.
Follow @tigerbeersg for updates on celebrations, roadshow locations, and more surprises.
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