Kim Soo Hyun Joins Jo Malone London as APAC Brand Ambassador

Jo Malone London proudly announces award-winning South Korean actor Kim Soo Hyun as its new APAC Brand Ambassador. Known for his exceptional talent and dedication to storytelling, Kim Soo Hyun embodies the brand’s ethos of craftsmanship and creativity, making him the perfect choice to represent Jo Malone London across the Asia-Pacific region.

This exciting partnership kicks off with Jo Malone London’s signature Gifting Season this November. From the Advent Calendar to the newly launched Fir & Artemisia Cologne, the brand invites you to immerse yourself in festive fragrances and thoughtfully curated gift sets that capture the spirit of the season.

A Star’s Favorite: Hinoki & Cedarwood Cologne Intense

Kim Soo Hyun highlights one of his personal favorites, the latest addition to the Cologne Intense collection — Hinoki & Cedarwood Cologne Intense.

Crafted by renowned perfumer Anne Flipo, this distinctive woody fragrance takes inspiration from the tranquil practice of forest bathing among Japan’s hinoki trees. With its Aromatic Clean Accord top notes, a heart of Hinoki Wood, and a base of rich Cedarwood, this scent brings nature’s serenity to your everyday.

Hinoki & Cedarwood Cologne Intense

  • 100ml: $350
  • 50ml: $240

Available now in stores and online.

Irone Kim

Recent Posts

Hi Stranger Opens on Neil Road with Immersive Cocktails, Sensory Experiences and Evolving Menus

A new cocktail destination has arrived on Neil Road, but Hi Stranger is positioning itself…

4 hours ago

Pokémon TCG Celebrates 30 Years with Global Launch of New 30th Celebration Expansion

The Pokémon Company has announced Pokémon Trading Card Game: 30th Celebration, a special commemorative expansion…

7 hours ago

Magnum Unveils Couture Inspired Signature Ice Cream Range with La Pistache and La Pêche in Singapore

Magnum has launched its new Signature range in Singapore, introducing two premium flavours that elevate…

10 hours ago

Lotteria Expands into Jurong Point with Second Singapore Outlet Opening This July

South Korean burger chain Lotteria is set to expand its presence in Singapore with the…

13 hours ago

Leica Cine Compact 1 Brings Big Screen Cinema Experience in a Portable Mini Projector

Leica has unveiled its latest innovation in home entertainment with the launch of the Leica…

15 hours ago