Sony Introduces First G Master Standard Zoom Lens with Constant F2 Aperture

Sony has unveiled its latest breakthrough in photography and videography with the launch of the FE 28-70mm F2 G Master (SEL2870GM). This is Sony’s first G Master standard zoom lens to feature a constant F2 aperture across its entire zoom range, delivering stunning bokeh, sharp resolution, and unmatched autofocus performance in a compact and lightweight design. Perfect for professionals and creators, this versatile lens is ideal for everything from portraits and weddings to sports, documentaries, and cinematic productions.

Prime Lens Quality in a Zoom Lens

With a constant F2 aperture, the FE 28-70mm F2 G Master ensures sharp, corner-to-corner clarity and vibrant colors, rivaling the quality of prime lenses. Key features include:

• Advanced Optics: Three XA (extreme aspherical) elements ensure exceptional resolution, while Super ED and ED glass reduce chromatic aberration.
• Flare Resistance: Nano AR Coating II minimizes ghosting and flare for clear, crisp images even with strong light sources.
• Exquisite Bokeh: The lens’s unique design and 11-blade aperture deliver soft, dimensional bokeh for professional-grade shots.

Compact and Lightweight Without Compromise

Despite its premium features, the lens remains highly portable, measuring just 92.9 x 139.8 mm and weighing 918 g. Its innovative XD (extreme dynamic) linear motors and optical technologies make it an ideal companion for fast-paced shoots, ensuring no shot is missed.

Advanced Autofocus for Critical Moments

Equipped with four XD linear motors and a cutting-edge algorithm, the lens provides precise autofocus tracking, essential for high-pressure events like weddings and sports. It supports Sony α9 III’s 120 fps high-speed continuous shooting with reliable tracking even during zoom.

Designed for Cinematic Videography

With minimized focus breathing and seamless transitions, the lens is perfect for capturing smooth, professional-quality videos. High AF tracking ensures accurate focus for 4K 120p and FHD 240p recording. Quiet motor operation and compatibility with Sony α series features like breathing compensation and Active Mode stabilisation make it a filmmaker’s dream.

Built for Professionals

Engineered to endure challenging conditions, the lens features:

• Dust and Moisture Resistance: Silicone gaskets and a fluorine-coated front element protect against contaminants.
• Intuitive Controls: Includes adjustable zoom torque, Linear Response MF, and customisable focus buttons.
• User-Friendly Design: Aperture ring with click switch, iris lock, and an 86mm filter diameter for seamless filter use.

Availability and Launch Promotion

The FE 28-70mm F2 G Master will be available in Singapore from December 2024.

Launch Special Promo:

• Dates: 22 November 2024 – 1 January 2025
• Free Gifts (Worth Over $600):
  • 1-Year Premium Care (worth $399)
  • B+W T-Pro UV MRC Nano Filter (86mm) (worth $238)
  • Exclusive G Master premiums: Lens Filter Case, Lens Cap Pouch, and Lens Cap Sticker.

Discover a new level of creative freedom with Sony’s FE 28-70mm F2 G Master lens.