Bumble has just released its latest insights into how dating is evolving, with input from over 40,000 Gen Z and millennial members worldwide, including Singapore. According to Bumble, while dating may have gone through a whirlwind of change, it’s here to stay—and it’s redefining itself for the better. In 2025, singles are focused on authenticity, values, and meaningful connections.
Redefining Romance with “Micro-mance”
Gone are the days of grand gestures; romance is making a subtle comeback. Bumble’s term “micro-mance” highlights the charm of small yet thoughtful gestures—like sending a playlist or sharing an inside joke. Over half of women globally identify as romantics, while 89% of Singaporean singles agree that heartfelt expressions, such as morning coffee walks or meme exchanges, are what count.
Date With Me (DWM): Dating as Real-Time Reality TV
With dating recaps, live-streamed breakups, and “Dating Wrapped” stories, people are getting real about relationships. Half of Singaporean singles enjoy seeing authentic dating content, while 47% of women report feeling less self-conscious about their dating journeys by connecting over the highs and lows of real relationships.
Shared Interests Spark New “Fan Page” Chemistry
From book clubs to thrifting, niche interests have become the new attraction factor. Over half of Singapore’s singles say quirky hobbies are key to compatibility, and Bumble has launched 30+ new interest badges, allowing users to bond over unique pastimes like cold plunging or houseplants.
Male-Casting and Evolving Masculinity
The concept of masculinity is also shifting, with a third of singles noticing more discussions around male stereotypes. Half of women say the conversation needs to evolve, enabling men to define masculinity on their own terms.
Future-Proofing Relationships
In a world of uncertainties—financial pressures, climate change, and job concerns—dating is becoming a space to prioritize stability. In Singapore, 96% of singles say future concerns shape their dating choices, with 65% of women placing more value on emotionally reliable partners.
Guys That “Get It”
The “male best friend” is a rising trend in dating circles, as women rely on male friends to vet dates and provide insights into men’s behavior. In Singapore, 59% of women lean on male friends for advice and pre-date pep talks, embracing a supportive network that adds authenticity to their dating lives.
Bumble’s insights offer a snapshot of the dating landscape heading into 2025, where singles are shedding traditional expectations, embracing realness, and redefining romance and connection in new, inclusive ways.
