Grab Shines a Spotlight on Southeast Asia’s F&B Gems at New York City Times Square

Grab is bringing a taste of Southeast Asia to the heart of New York City, featuring 75 of its Southeast Asian F&B merchant-partners on the iconic Nasdaq billboard in Times Square until November 14. Among them, eight popular Singaporean brands are proudly showcased, including:

• Hjh Maimunah – A treasure trove of authentic Malay delicacies
• Jin Kimchi – Singapore’s fresh kimchi specialists
• JUMBO Seafood – The iconic home of Singapore’s famous chili crab
• LiHO TEA – The bubble tea favorite
• Lola’s Cafe – Known for cozy and hearty café meals
• Maki-San – Asia’s first do-it-yourself sushi and salad concept
• Wok Hey – Serving up modern Asian stir-fried creations
• Tang Tea House – Halal Chinese cuisine done right

These spotlighted brands represent Southeast Asia’s vibrant culinary scene, with Grab enabling these small and medium-sized F&B businesses to gain unprecedented international exposure. Small to medium-sized enterprises (MSMEs) are core to Southeast Asia’s economy; in 2023, MSMEs accounted for 67% of GrabFood and GrabMart’s total gross merchandise value (GMV), highlighting their vital role in the region’s food and beverage landscape.

For many MSMEs, marketing on a global stage like Times Square would typically be beyond reach. Grab’s commitment to empowering small businesses includes providing a suite of resources—from digital marketing tools to trend insights, training, and financing—allowing merchants to thrive and scale sustainably on the platform. Beyond online sales, Grab supports merchant-partners in driving foot traffic through features like Dine-Out deals and loyalty programs, and the merchant app streamlines operations with its Point of Sale (PoS) solution and digital payment capabilities.

By uplifting its MSME partners, Grab creates a positive ecosystem that benefits not only merchants but also driver-partners and consumers.