Johnnie Walker Launches Exclusive Blue Label Ice Chalet with Priyanka Chopra Jonas and Perfect Moment

Johnnie Walker teams up with luxury ski brand Perfect Moment and global icon Priyanka Chopra Jonas to introduce the Johnnie Walker Blue Label Ice Chalet. This limited-edition release, launched by Chopra Jonas, an ambassador for Johnnie Walker Blue Label and shareholder in Perfect Moment, brings a rare new blend crafted by Master Blender Emma Walker. Inspired by the captivating “Blue Hour”—that magical moment when skiing meets socializing—this edition transforms winter elegance into a sleek urban experience.

A Taste of Après-Ski in the Heart of Singapore

Reimagining après-ski in tropical Singapore, the launch will feature an immersive Blue Hour experience at HighHouse and NOVA, where patrons can explore the original and new blends of Johnnie Walker Blue Label. The Ice Chalet collection, complete with a custom bottle and reversible crossbody bag by Perfect Moment, will be available for purchase starting November 15 at a recommended retail price of S$460.

A Fusion of Heritage and Contemporary Design

This special release is more than a bottle—it’s a blend of craftsmanship and fashion. The deep blue bottle, adorned with Perfect Moment’s signature houndstooth pattern and bold star logo, comes with a bespoke bag that doubles as a crossbody accessory after the bottle is removed. To celebrate the collaboration, Perfect Moment is launching an Ice Chalet capsule collection for men and women, crafted from unique liquid blue and silver fabric inspired by the enchanting hues of the Blue Hour.

Experience Blue Hour Magic at Singapore’s Highest Rooftop Lounge

From November 15 through January, experience the full Ice Chalet immersion at HighHouse and NOVA—Singapore’s highest restaurant lounge and rooftop bar—where Blue Label’s high-altitude heritage is celebrated with whisky flights and après-ski inspired cocktails. This experience offers an exploration of flavors and aromas, bringing the Blue Hour’s essence to life with style and sophistication.

Johnnie Walker Blue Label

Johnnie Walker Blue Label, a symbol of refined luxury, once again pushes boundaries with its latest limited-edition release. Crafted in small batches to ensure unmatched depth of flavor, this year’s edition builds on Blue Label’s legacy of iconic, culturally relevant releases. Following last year’s collaboration with three-Michelin-star Japanese chef Kei Kobayashi on the Elusive Umami blend, the new expression brings a fresh twist inspired by the dramatic allure of Alpine landscapes and winter’s striking beauty.

Designed for the ski and festive season, Master Blender Emma Walker has crafted this release as the ideal choice for après-ski, holiday celebrations, or as a gift for whisky connoisseurs and fashion-forward adventurers. This edition captures the essence of a winter wonderland, offering a velvety texture and complex richness derived from single malts of Johnnie Walker’s northernmost, high-altitude distilleries. With rare malts from Brora, Dalwhinnie, and Clynelish—each one in 10,000 casks achieving the right depth—the blend reveals flavors of salted honey, cacao, and gentle malt.

Best served ultra-cold, either straight from the freezer or over ice, this Blue Label release delivers a luxuriously rich mouthfeel, with notes that deepen as it’s savored. Ideal for winter gatherings, it’s a blend designed to elevate the season with every sip.

Tasting Notes Summary

The Johnnie Walker Blue Label Ice Chalet is available worldwide, and for Singapore buyers, it will be available from November 15 on Asher website and select retailers.