Bobbi Brown Reopens ION Orchard Store with New Eye Studio and Weightless Skin Foundation Launch

Bobbi Brown has officially reopened its stunning ION Orchard store in August 2024, offering an elevated beauty experience like never before. This revamped space is a luxurious homage to the brand’s New York City roots, blending bold black and gold accents with sleek glass finishes. The store’s design not only exudes sophistication but also reflects Bobbi Brown’s dedication to sustainability, with eco-conscious materials used throughout.

The store’s new concept, Evolving Our Core Brick & Mortar, creates an immersive environment where customers are invited to explore endless makeup trends and express their unique styles. From artistry to education, the ION Orchard store is now the ultimate destination for beauty lovers.

New Bobbi Brown Eye Studio

A highlight of the reopened store is the exclusive Bobbi Brown Eye Studio, a one-of-a-kind space designed to inspire creativity and offer personalized beauty experiences. Whether you’re seeking beauty tips, makeup tutorials, or a confidence boost, this studio is all about making your visit special. With expert guidance from Bobbi Brown Artists, you’ll leave feeling empowered with fresh beauty knowledge and a personalized look that enhances your natural style.

Actress Kim Youjung Announced as Brand Ambassador

In an exciting addition, Bobbi Brown has welcomed actress Kim Youjung as its new Asia Pacific (APAC) Brand Ambassador, further solidifying its presence in the region with a touch of star power.

Introducing the Weightless Skin Foundation

Alongside the store reopening, Bobbi Brown is also launching its new Weightless Skin Foundation SPF 15 PA++. This innovative foundation offers 24-hour moisture and wear, delivering medium coverage that feels light, breathable, and perfectly balanced. Formulated with Smart Skin-Balancing Technology, it controls oil without stripping the skin, making it ideal for all-day comfort.

Available in 12 shades, the foundation is priced at $93 for 30ml and $48 for 13ml, promising a flawless finish that feels like your best skin.