World-Class Sportswear Brand DESCENTE Debuts in Singapore with Three Store Openings

DESCENTE, the renowned high-end professional sportswear brand, is making a splash in Singapore with the simultaneous opening of three stores on 27 September 2024. Located at Jewel Changi Airport, Raffles City, and Laguna National Golf Resort Club, these stores will showcase the brand’s cutting-edge gear, designed for sports like skiing, triathlon, and golf.

World-Class Sportswear Brand DESCENTE Debuts in Singapore with Three Store Openings - AlvinologyWorld-Class Sportswear Brand DESCENTE Debuts in Singapore with Three Store Openings - Alvinology

Known for its “Design That Moves” philosophy, DESCENTE has spent over 89 years crafting performance apparel that blends form and function. The Singapore launch is part of the brand’s expansion across Southeast Asia, offering local sports enthusiasts the same durable, high-quality gear worn by world-class athletes. DESCENTE’s global ambassadors include top talents like alpine ski racer Marco Odermatt, triathlete Taylor Spivey, and professional golfer Xander Schauffele.

DESCENTE Raffles City

World-Class Sportswear Brand DESCENTE Debuts in Singapore with Three Store Openings - AlvinologyWorld-Class Sportswear Brand DESCENTE Debuts in Singapore with Three Store Openings - Alvinology

DESCENTE Jewel Changi Airport

DESCENTE Studio Sessions: Jewel Changi Airport (27-29 September 2024)

To celebrate the Jewel Changi opening, DESCENTE will host Studio Sessions from 27–29 September featuring reformer pilates and spin classes near the iconic Jewel Rain Vortex. Attendees who sign up as D-Mover members will receive a DESCENTE Sports Storage Bag with qualifying purchases, plus a chance to win exciting prizes.

Founded in 1935, DESCENTE has a rich history of outfitting elite athletes in advanced, expertly crafted apparel. With innovations like Motion 4D and the Thermal Circulation System, DESCENTE continues to push the boundaries of sports performance.

Visit the new DESCENTE stores at Jewel (#02-220/221/222), Raffles City (#01-119), and Laguna National Golf Resort Club starting 27 September 2024.

Irone Kim

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