LiquidX Rebrands to MON Co., Expanding Publishing and Web3 Partnerships

LiquidX, the development studio and publisher behind the successful revival of Pixelmon, has rebranded as MON Co.

The rebranding marks a significant step in the company’s expansion of publishing capabilities, Web3 partnerships, and IP franchise growth.

MON Co. brings together LiquidX’s existing ecosystem under one unified banner, led by a team of executives from major gaming studios such as Ubisoft, Electronic Arts (EA), Riot Games, and Activision.

MON Co.’s portfolio includes Pixelmon, its core IP franchise, MON Protocol (a Web3 arm), and two new ventures: MON Ventures and the Eternal League IP franchise. The company has built a strong community of Web3 gamers and is preparing for the closed Beta of its flagship mobile game, Warden’s Ascent, scheduled for public release in 2025.

The company recently showcased its projects at Gamescom 2024, where over 335,000 visitors experienced MON Co.’s games, including Warden’s Ascent, Warriors of Nova Thera, and Eternal League. These games are now open for closed Beta pre-registration.

MON Co. aims to bridge Web2 and Web3 gaming audiences and expand its presence in Asia with key engagement initiatives planned through 2025. Co-founders Giulio Xiloyannis and Chris Sirise emphasised that the rebranding aligns with the company’s ongoing expansion and renewed focus on gaming and IP products.

“As the next step in our group’s evolution, it was time for us to address the fragmentation of our branding and operations landscape that naturally results from this rapid pace of expansion. The change comes at a very opportune time, while our hero product Warden’s Ascent undergoes its first closed Beta test and on the backdrop of Warden’s Ascent beginning its public testing roadshow across various relevant conferences and exhibitions such as Gamescom, Token2049, and more.” Shared Xiloyannis.

“The Beta launch of Warden’s Ascent is a perfect time to consolidate our branding efforts under the MON brand, sending a strong signal internally and externally of our renewed focus and commitment towards our gaming and IP products. Our current community and partnerships remain essential for us, and this approach reinforces how we best serve them in the long term.” Added Sirise.

For more information, visit MON Co..