The Glendronach Stuns with a Sherry Crescendo in Singapore Relaunch

In a dazzling celebration of heritage and innovation, The Glendronach unveiled its brand relaunch in Singapore, marking the occasion with an evening of grandeur at The Wonder Room of The Singapore EDITION. Esteemed guests, whisky connoisseurs, and trendsetters gathered for an unforgettable night, immersed in the rich legacy and vibrant future of the Highland spirit.

The venue, bathed in burgundy red, set the stage for the evening’s festivities. Guests were welcomed by the enchanting melodies of a red carpet violinist, setting the tone for a night of elegance. With cocktails in hand, attendees explored immersive product displays, where the aromas and visuals of The Glendronach brought the story of the spirit to life.

Colton Payne, Marketing Director of Brown-Forman Asia, kicked off the night with an exciting announcement about the brand’s new direction, showcasing The Glendronach’s refreshed visual identity. Following Payne, Stuart Fear, Regional Brand Ambassador and newly appointed Keeper of the Quaich, shared his experiences from the distillery and introduced guests to The Glendronach’s celebrated range of 12, 15, and 18 Year Old Single Malts. The night continued with a stunning performance by the Della String Quartet, adding a touch of musical magic to the proceedings.

The relaunch also revealed The Glendronach’s new bottle design, blending timeless elegance with a nod to the distillery’s heritage, featuring the iconic artist rendering of the distillery itself. While the packaging may have evolved, the spirit remains unchanged, continuing the tradition of crafting one of the richest, most robust whiskies since 1926.

Guests were treated to a selection of sweet and savoury hors d’oeuvres, perfectly paired with The Glendronach’s expressions. The harmony of Oloroso sherry’s crisp spice and nutty oak with Pedro Ximénez’s richness and dark chocolate notes unlocked complex layers of flavor with every bite and sip.

Starting in September, whisky lovers can experience The Glendronach’s exceptional offerings through special collaborations with restaurants and bars like Enclave Restaurant & Bar, Mandala Club, Synthesis, and more. These limited-time experiences invite you to indulge in the Highland spirit’s wonders alongside fellow foodies and whisky enthusiasts.