As the Formula 1 season arrives in Singapore, Love, Bonito is offering a unique way for fashion enthusiasts to join in the festivities. The homegrown fashion brand has launched an F1-themed pop-up at Funan, which will run from 13 to 22 September.
Themed Ready-to-Live, this pop-up seeks to provide an engaging experience for visitors, combining style, fun activities, and exclusive access to upcoming collections.
The pop-up is designed to cater to those looking for versatile and stylish outfits for race weekend and beyond. Love, Bonito’s focus on practical yet chic clothing continues with its September Signatures Collection, featuring pieces that can take wearers seamlessly from day to night, and even back to the office when the work week resumes.
Three Interactive Zones: Work, Travel, and Play
The Love, Bonito pop-up is divided into three distinct zones—Work, Travel, and Play—each tailored to inspire different dressing styles for every moment.
The Work zone features a range of outfits perfect for professional settings, while the Travel and Play zones offer more casual and playful attire options, ideal for weekends, vacations, and social gatherings.
Runway Reflex Challenge: Test Your Reflexes Like an F1 Driver
One of the main attractions at the pop-up is the Runway Reflex Challenge.
Inspired by the Batak lights game, which F1 drivers use to sharpen their reaction times, this activity invites visitors to put their reflexes to the test.
Participants can engage in this challenge while wearing Love, Bonito’s RuchedReady Aera Blazer, a new slimmer version of their popular blazer that launched earlier this year.
The challenge aims to demonstrate the blazer’s practical ruching feature, designed to keep its shape even during intense movement. At the end of the pop-up, the top three participants with the fastest reflexes will win a $50 Love, Bonito gift card.
Exclusive Access to New Collections and Styling Events
Visitors to the pop-up will also enjoy early access to Love, Bonito’s latest collections, including pieces from the viral RuchedReady range.
The collection, which has expanded due to overwhelming demand, now includes the Xiu Wrap Midi Dress and Ily Notch Collar Blouse, in addition to the Aera Blazer. These items feature the brand’s signature ruching detail, which has become an iconic feature for its blend of style and functionality.
In addition to shopping, visitors can attend a Styling Showcase event on 21 September from 5:00 to 6:00 pm, hosted by one of Love, Bonito’s in-house designers. During this session, attendees will receive expert advice on dressing for different body types, occasions, and how to incorporate the latest fashion trends into their wardrobes. The session will also delve into the evolution of the brand’s assortment, providing a behind-the-scenes look at how Love, Bonito designs its collections with Asian women in mind.
Fun Rewards and Sustainable Fashion Initiatives
Love, Bonito has introduced a journey card that allows visitors to explore each zone and complete activities to redeem rewards. Prizes include 15% discount vouchers, gift cards, and a complimentary scrunchie made from leftover fabric from the brand’s collections—a nod to Love, Bonito’s commitment to sustainability. This initiative ties into the brand’s broader mission of reducing waste in the fashion industry.
Pop-Up Details and Store Information
The F1-themed pop-up is located at Funan Mall, Level 1 Atrium, 107 North Bridge Road, and is open daily from 13 to 22 September.
Weekday hours are from 12:00 pm to 9:00 pm, while weekend hours extend from 11:00 am to 10:00 pm.
Customers can also try on and purchase the featured outfits at Love, Bonito’s store on Level 2 (#02-09) of the same mall.
For those who cannot make it to the pop-up, Love, Bonito’s September Signatures Collection, which ranges from S$29 to S$99, is available online and in stores globally. The brand also ships to 20 countries worldwide, with free shipping offered for qualifying purchases.
