Coca-Cola Singapore has teamed up with Marvel for an exciting new collaboration, Coca-Cola x Marvel: The Heroes, offering fans a unique blend of immersive storytelling and digital experiences featuring their favorite Marvel characters. Building on over 60 years of collaboration between Coca-Cola and Disney, this latest partnership brings the Marvel Universe to life like never before.
This limited-time campaign, running from 1 September to 31 October 2024, introduces six exclusive Coca-Cola can designs featuring Marvel heroes and villains. The Coca-Cola Original Taste line showcases Deadpool, Wolverine, and Loki, while the Coca-Cola Zero Sugar line highlights Black Widow, Hulk, and Iron Man. Each limited-edition can, illustrated in striking white, red, and black tones, is scannable, unlocking a unique augmented reality (AR) experience that brings the characters to life.
Beyond collectible cans and AR adventures, fans also have the chance to win exciting prizes, including a Marvel Color-Changing Cup and Marvel Bucket Hat. The collaboration is further supported by a global 360 campaign, with creative content running across cinemas, video platforms, and digital spaces worldwide.
To experience the magic, scan the cans and visit the Coca-Cola website for an extended AR journey through the Marvel Universe.
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