As the excitement for the Singapore Grand Prix 2024 builds, Peroni Nastro Azzurro 0.0%, the premium Italian beer brand from Asahi Europe & International, is gearing up to celebrate in style. With its 0.0% alcohol content, this iconic brew is perfect for those looking to enjoy the festivities without the alcohol.
Earlier this year, Peroni Nastro Azzurro 0.0% proudly announced its multi-year partnership with Ferrari, becoming a sponsor of the Scuderia Ferrari HP team and the Ferrari Challenge Trofeo Pirelli series. This partnership strengthens the brand’s connection to the thrilling world of motorsport.
To mark this exciting collaboration, Peroni Nastro Azzurro 0.0% has launched a limited-edition Tifosi Nastro Azzurro 0.0% bottle. With only 2,024 bottles produced, each uniquely numbered, these exclusive collector’s items are a must-have for motorsport fans and beer enthusiasts alike. Available in select markets, including Singapore, these bottles are set to become prized possessions.
In addition to the limited-edition bottles, Peroni Nastro Azzurro 0.0% has named Charles Leclerc, one of Formula 1’s most iconic drivers, as its first global brand ambassador. This multi-year partnership brings an extra layer of excitement to the brand’s presence in motorsport and luxury lifestyle, making this F1 season even more thrilling for fans.
Exclusive Offers and Prizes for F1 Enthusiasts
Starting from August 26, F1 fans and beer lovers can enjoy Peroni Nastro Azzurro 0.0% at unbeatable prices. A six-pack of 330ml cans will be available at a special price of $14.80 (RSP: $20.90) at FairPrice outlets, Shell stations (from September 1), and RedMart. Individual 330ml cans will also be offered at $2.50 (RSP: $3.50).
But that’s not all—fans have the chance to win exclusive prizes, including a bespoke yacht experience and limited-edition merchandise. To enter, simply purchase Peroni Nastro Azzurro 0.0% at participating outlets and follow the instructions on the official website.
These exciting promotions and partnerships are part of Asahi Europe & International’s broader goal to have alcohol-free products make up 20% of their portfolio by 2030, catering to the growing demand for alcohol-free beverages.
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