Mark your calendars for an unparalleled celebration of niche luxury as UltraLuxe 2024 returns to the iconic TENT@Ngee Ann City Civic Plaza from October 4 to 13, 2024. Asia’s foremost festival of luxury is back for its third and biggest iteration yet, promising a 10-day extravaganza filled with world-class exhibitions, exclusive experiences, and an array of high-profile events tailored for discerning connoisseurs.
The Four Pillars of Niche Luxury
This year’s UltraLuxe introduces a refined and expanded lineup centered around four distinct pillars: JeweLuxe, Homme, Advocacy, and the exciting new addition, DineLuxe. With over 120 international brands showcasing their finest offerings, the festival will be a hub of luxury that spans jewellery, fashion, spirits, watches, culinary arts, and more.
DineLuxe: A Culinary Celebration
Making its debut at UltraLuxe 2024, DineLuxe is set to spotlight Singapore’s culinary excellence. From October 4 to 13, this pillar will showcase the artistry of renowned chefs and elite restaurants, each presenting a menu inspired by the theme “Purism in Culinary.” Specializing in Italian and Eurasian cuisine, these culinary masters will create dishes that blend luxury with tradition, elevating the dining experience to new heights.
The Homme Experience: Curated for the Modern Man
Tailored specifically for the discerning modern man, the Homme experience offers a lifestyle space where guests can explore refined interests, indulge in passions, and even make savvy investments. Central to this experience is the Ultra Bar, an elegant retreat designed by Elliot Barret of Elliot James Interiors, where visitors can savor rare wines and spirits from around the world. The ChronoSphere and StyleSphere lounges will further elevate the experience with meticulously crafted timepieces, jewellery, and more.
LuxEscapade: Travel in Style
UltraLuxe 2024 also introduces LuxEscapade, a niche travel experience designed for international visitors. This exclusive itinerary includes red-carpet runway shows, high-profile networking events, and curated shopping experiences. Additionally, the festival will unveil travel packages that explore sophisticated luxury in destinations such as Italy, France, Indonesia, and Thailand.
Advocacy Panel Discussions: Insights and Inspiration
In partnership with CIMB, UltraLuxe presents the Advocacy Panel Discussions—a platform for thought leaders and tastemakers to share their journeys in self-growth, business, and industry. These engaging sessions will delve into the nuances of niche luxury, covering topics like personal branding, the philosophy of “Ageless,” and the importance of sustainability and philanthropy. Expect to gain invaluable insights and make meaningful connections with those shaping the future of luxury.
The Ultimate LuxeScape: An Immersive Luxury Showcase
UltraLuxe 2024 culminates in the Ultimate LuxeScape, an exclusive showcase divided into three captivating scapes—AsiaScape, VisionScape, and RareScape. From iconic jewellery and fashion to fine dining and art, each scape offers a unique perspective on luxury. AsiaScape honors the style heritage of Singapore, VisionScape celebrates nature through art, and RareScape indulges guests in haute joaillerie and culinary rarities like Japanese fine beef and whiskey.
JeweLuxe: The Jewel in UltraLuxe’s Crown
Anchoring the festival is JeweLuxe, which will run in two editions from October 4 to 8 and October 9 to 13. The first edition will feature over $200 million worth of haute joaillerie, investible gems, and exclusive jewels from independent jewellery houses worldwide. This showcase is divided into four themes: The Protagonist, Gemagical, Modernissimo, and Nouveau Asia, each highlighting the finest craftsmanship and design from around the globe.
The second edition will spotlight Homme alongside JeweLuxe, with a focus on “ready to wear” jewellery that elevates everyday style. Look out for fashion-forward pieces from trending labels and iconic designs that have stood the test of time.
An Unmissable Affair
Supported by the Singapore Tourism Board, UltraLuxe 2024 is set to be Asia’s most prestigious luxury event, drawing an affluent international audience. From exquisite jewellery and fashion to exclusive culinary experiences, this festival is a masterful showcase of the very best in niche luxury.
