Dyson launches of Dyson Chitosan, a groundbreaking line of haircare-meets-styling products, and the Dyson Airwrap i.d., a connected multi-styler designed to revolutionize hair styling for all types. These innovations highlight Dyson’s commitment to enhancing the user experience while ensuring no heat damage during styling.
Introducing Dyson Chitosan, a new collection of innovative products that promise all-day hold, movement, and shine. The key to this range is the advanced Triodetic technology, which creates flexible bonds that allow hair to move freely without losing its style. At the core of this innovation is Chitosan, derived from oyster mushrooms, known for its ability to create structure in cell walls.
The Dyson Chitosan range is available in two formats tailored for all hair types:
These products are encased in refillable packaging featuring an NFC chip, offering users a seamless experience, including tutorials and easy refill orders. Dyson Chitosan products are uniquely formulated to complement Dyson’s hair styling tools, such as the Dyson Supersonic Nural hair dryer, Dyson Airstrait straightener, and Dyson Airwrap multi-styler.
The new Dyson Airwrap i.d. is the latest evolution of the brand’s multi-styler, now featuring Bluetooth technology that allows for a more personalized styling experience. With i.d. Curl personalized curling sequences guided through an app, users can achieve perfect curls every time with just the push of a button.
Three new attachments enhance the Airwrap i.d.’s versatility:
Both the Dyson Chitosan range and the Dyson Airwrap i.d. will be available in Singapore by September 2024. The Chitosan products are priced at SGD79 each, while the Dyson Airwrap i.d. will retail for SGD859. These products can be purchased at Dyson Stores and on the official Dyson website.
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