TUMI has unveiled its Fall 2024 collections with a fresh twist on two of its most iconic lines: the Voyageur Leather and the 19 Degree Frame. To highlight these new additions, the brand has partnered with global ambassador Mun Ka Young, the acclaimed South Korean actress, for a captivating campaign that immerses viewers in the vibrant streets of Seoul.
The new Voyageur Leather collection brings a luxurious, fashion-forward update to TUMI’s classic range. Crafted from rich leather, these pieces are designed with both functionality and elegance in mind. Highlights include the debut of the Lex Train Case Crossbody in three sizes, tailored for the modern woman’s needs, whether for international travel or stylish outings. The collection features a choice of Black with Gold or Gunmetal hardware, as well as Pewter Metallic with Gunmetal hardware, perfect for the upcoming holiday season.
In addition, TUMI is expanding its travel offerings with the 19 Degree Frame collection. This innovative line reimagines the beloved 19 Degree design with features like integrated frame latches, retractable handles, and TUMI’s signature smooth wheels. Available in Black Texture and Pearl Grey Texture, and in four sizes ranging from carry-ons to large packing cases, the 19 Degree Frame is engineered for seamless travel and sophisticated style.
The launch campaign, shot in Seoul, showcases Mun Ka Young navigating the city with TUMI’s latest collections. Directed by Taejong Song and photographed by Kim Hee June, the campaign blends street-style photography with dynamic film techniques, capturing both the energy of Seoul and the elegance of TUMI’s new designs. From the smooth wheels of the 19 Degree Frame to the sleek functionality of the Voyageur Vail Tote, the campaign highlights how TUMI products elevate everyday experiences.
Both the Voyageur Leather and 19 Degree Frame collections are now available on TUMI’s official website and at TUMI stores nationwide.
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