L’Oréal Professionnel has announced a revolutionary advancement in hair repair with the launch of Absolut Repair Molecular, a cutting-edge haircare line designed to rebuild hair at the molecular level. This breakthrough, developed in collaboration with scientists and hair experts through L’Oréal Advanced Research, signifies a major milestone in the hair damage repair industry.
Addressing a Common Problem
Hair damage is a prevalent issue, affecting over 65% of consumers in Malaysia and Singapore. Common concerns include dryness, split ends, breakage, lack of shine, and limpness. Reflecting this trend, online searches for hair damage remedies have surged by 8.3%.
The Science Behind the Solution
Hair damage occurs when its molecular structure, primarily composed of peptides made up of 18 amino acids, is compromised. External factors like heat and chemical treatments degrade these peptide bonds, leading to weakened hair that lacks vitality and resilience. This damage, originating at the molecular core, is exceptionally challenging to reverse.
Consumer Demand for Lasting Solutions
Consumers are increasingly seeking lasting solutions rather than temporary fixes for hair damage. As the pursuit of healthier hair gains momentum, the demand for long-lasting repair solutions continues to rise. L’Oréal Professionnel Absolut Repair Molecular meets this demand with a groundbreaking approach.
Advanced Technology for Deep Repair
Recognizing that peptides are too large to penetrate hair fibers effectively, L’Oréal Professionnel’s research team developed a patented method to enable deeper penetration. This advanced technology breaks down peptides into smaller components that can penetrate the hair fiber, delivering comprehensive repair right to the core of the damage.
Formulation and Benefits
- Ultra-Concentrated 5 Amino Acids: A blend of glycine, serine, glutamic acid, arginine, and tyrosine restores hair’s texture, strength, and movement.
- Peptide Bonders: These components rebuild the bonds between amino acids, counteracting degradation and restructuring hair composition.
As these ingredients synergize, Absolut Repair Molecular restores internal damage at the molecular level, enabling hair to regain movement, elasticity, and strength. The formula also rebuilds texture, ends, and shine, effectively repairing surface damage and addressing up to two years of damage in just one use.
Availability and Access
Absolut Repair Molecular is set to become a new standard in haircare, offering an effective solution for restoring hair’s strength and resilience. Customers can visit their preferred L’Oréal Professionnel salons for expert damage repair solutions or purchase the product online at Lazada Malaysia, Shopee Malaysia, and Lazada Singapore.
For a list of partner hair salons, visit the L’Oréal Professionnel salon locator and search under your respective country.
