IRVINS, Singapore’s trailblazing snack brand known for its Dangerously Addictive treats, has announced an exciting new collaboration with local musician Yung Raja, a celebrated Singaporean-Tamil rapper and songwriter. This partnership brings together two iconic Singaporean names to create the IRVINS x Yung Raja Salted Egg Papadom, promising a blend of pulsating rhythms and an irresistible crunch.
Launching just in time for National Day, the IRVINS x Yung Raja Salted Egg Papadom will be available in major supermarkets, IRVINS retail outlets, marketplaces, and online starting August 8. Priced at $8.50 for an 80g pouch, this unique snack is sure to spice up your celebrations while supplies last.
The Salted Egg Papadom, a result of over a year of meticulous research and development, combines the piquant flavor of Papadom lentil chips with IRVINS’ signature salted egg yolk recipe. This innovative snack celebrates Singapore’s cultural diversity, blending an Indian staple with rich Asian flavors to deliver an explosion of taste in every bite.
To commemorate this groundbreaking collaboration, IRVINS and Yung Raja are hosting an experiential pop-up event at Orchard Gateway, The Plaza, on August 16, 2024, starting at 8:30 pm. Attendees can enjoy an electrifying mix of music and snacks, participate in a claw machine game, and meet Yung Raja, who will be giving away 200 free signed snack pouches. Additionally, 300 exclusive vouchers offering a $3 discount on IRVINS products will be distributed at the event, valid until the end of August.
For those eager to get their hands on this innovative snack, a pre-order promotion is available on IRVINS’ official website until August 7. The Exclusive Bundle includes three Salted Egg Papadom snack pouches and an IRVINS Dangerously Addictive reusable bag for S$25.50, while stocks last.
The launch of the IRVINS x Yung Raja Salted Egg Papadom coincides with the release of Yung Raja’s exclusive jingle music video on August 8.
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