Singapore heritage drinks brand, Yeo’s, recently launched a new plant-based milk drink for kids – Yeo’s SuperSprouts Soy Milk, a new innovation nutritionally designed and playfully delicious to support children’s growth, learning, and play needs.
As a brand, Yeo’s SuperSprouts believes every child is amazing with their unique traits, quirks, and personalities. In today’s stressful society, where success is narrowly defined, Yeo’s SuperSprouts seek to champion the celebration of every child’s innate ‘superpowers,’ empowering them to embrace and celebrate their uniqueness.
To inspire parents and children, Yeo’s SuperSprouts seeks to bring nutrition to life with vibrant packaging and three cartoon characters: Oh-Oh! Original, Chatterbox Chocolate, and Sassy Strawberry.
These characters are featured in a series of short story videos, each embodying the brand’s spirit and reflecting their quirks and personalities as positive strengths. Here’s a video featuring Chatterbox Chocolate:
Ideal for lactose-intolerant children, this new plant-based milk boasts a protein content closest to dairy milk among plant-based alternatives. Soy milk is one of the few complete plant proteins available, containing all nine essential amino acids crucial for body protein synthesis.
Endorsed as a Healthier Choice in Singapore (Lower in Sugar) and classified Nutri-grade B, Yeo’s SuperSprouts Soy Milk is naturally high in protein with added calcium, vitamins, and minerals to support growth, immunity, energy production, and cognitive function. Each pack provides the same amount of calcium as 1.5 cups of whole milk and protein equivalent to one slice of cheddar cheese.
Available in three flavours: Oh-Oh! Original, Chatterbox Chocolate, and Sassy Strawberry, there is something every child can enjoy.
Yeo’s SuperSprouts Soy Milk is now available nationwide at all major supermarket retailers and e-tailers (Redmart, Shopee, Pandamart) in Singapore at S$4.05 for a 6x200ml pack.
To celebrate the launch, special sampling events and promotional activities will be held at selected locations, allowing families to taste and enjoy this new, nutritious, and playfully delicious beverage.
Visit Yeo’s official website or Yeo’s social media platforms (Instagram, Facebook, TikTok) for more details and information.
