Woh Hup Celebrates 88 Years of Bringing Asian Flavours to the World

Woh Hup, a renowned name in Asian sauces, proudly celebrates its 88th anniversary this year. Known for its delectable sauces, concentrated stocks, and instant noodles, Woh Hup has embarked on a remarkable journey, creating recipes beloved by professional chefs and homemakers alike. Founded in Singapore in 1936, Woh Hup has remained committed to curating and preserving Asia’s most revered flavours, transforming them into modern classics that elevate everyday meals.

A Legacy of Quality and Innovation

Woh Hup began with a focus on crafting exquisite food sauces that encapsulate the rich and diverse flavours of Asian cuisine. By the 1980s, Woh Hup had become Singapore’s leading producer of oyster sauce, a testament to its dedication and expertise. Today, Woh Hup sauces are enjoyed in over 20 countries, spanning India, Europe, America, Australia, and the Middle East.

Recognition of Heritage and Excellence

Woh Hup’s legacy was further cemented when its Oyster Sauce and Dried Noodles were featured at the prestigious “50 Made in Singapore Products” exhibition in 2015, organized by the National Heritage Board (NHB). This national showcase celebrated Singapore’s manufacturing achievements during its 50th anniversary, highlighting Woh Hup’s significant contribution to Singapore’s culinary heritage. Additionally, Woh Hup was awarded the Top Influential Brand in Singapore in the Sauces category in both 2018 and 2023, underscoring its status as a market leader and trusted name among consumers.

Innovating While Preserving Traditions

Woh Hup is dedicated to developing new products that align with emerging market trends and modern consumer demands. With a growing preference for healthier yet delicious options, Woh Hup offers a range of products that make traditional recipes easier to prepare without compromising on taste.

One standout product is Woh Hup’s non-fried instant noodles, a healthier option that doesn’t sacrifice flavour, allowing consumers to enjoy their favourite noodles guilt-free. Additionally, Woh Hup offers a variety of vegetarian-friendly options, including Shiitake Mushroom Vegetarian Sauce, regional-inspired soup stocks, convenient sauces, chilli sauces, and other cooking ingredients.

Woh Hup maintains an unwavering commitment to quality, strictly adhering to international food safety regulations and standards to ensure all products meet global market requirements.