Kylie Cosmetics, the global beauty brand founded by Kylie Jenner, has officially launched in Singapore at Sephora ION Orchard and online. This marks a significant milestone in the brand’s global expansion. The launch features a wide range of Kylie Cosmetics’ best-selling products, including the iconic Matte and Velvet Lip Kits, Power Plush Longwear Foundation and Concealer, Kylash Volumizing Mascara, and many more.
The Evolution of Kylie Cosmetics
Kylie Jenner started her beauty business in 2015 with the launch of Kylie Lip Kits, a collection of three liquid lipsticks with matching lip liners. Since then, Kylie Cosmetics has expanded to over 400 SKUs, covering eye, complexion, and numerous lip products. In 2021, with the support of global beauty powerhouse Coty, Kylie Cosmetics relaunched with improved formulas made from clean and vegan ingredients, delivering high-quality, high-pigment, and high-performance products beloved by fans worldwide. Now, the beauty empire is available in over 50 countries.
Introducing Cosmic Kylie Jenner Fragrance
Alongside the cosmetics collection, Kylie Jenner introduces her newest venture into fragrance with Cosmic Kylie Jenner. This ambery floral fragrance features notes of star jasmine and blood orange, a heart of golden amber and red peony accords, and a base of vanilla musk accord and cedarwood, creating a warm, elevated scent suitable for day and night. The fragrance is housed in a sculptural bottle designed to resemble a piece of art from another world, fitting perfectly in the palm of your hand.
Key notes of the fragrance include:
- Top: Star Jasmine (sensual, sweet, fruity), Blood Orange (citrusy)
- Heart: Golden Amber Accord (rich, warm), Red Peony Accord (sweet, floral)
- Base: Vanilla Musk Accord (sweet, comforting, creamy), Cedarwood (woody, warm)
Available in four bottle sizes – 30ML, 50ML, and 100ML – as well as a travel-friendly 10ML pen spray, Cosmic Kylie Jenner is a sweet, warm floral scent perfect for any occasion.
Exclusive Pop-Up Experience
To celebrate the launch, Kylie Cosmetics will host an exclusive pop-up experience from July 19 to July 28, 2024. This unique event invites visitors to immerse themselves in the world of Kylie Cosmetics through interactive experiences and exciting activities with plenty of opportunities to win prizes. Guests can book private makeup consultations with in-house artists daily through the Sephora.sg events page, except on July 22 and 24, 2024.
The pop-up will feature games where guests can win Kylie’s iconic Lip Kits, a cosmic-inspired space for a sensorial experience, and exclusive Kylie Cosmetics-inspired ice cream. Additionally, free tarot readings and bottle engraving will be available every weekend (July 19-21 and July 26-28) at the pop-up.
The first 100 guests at the pop-up will receive a SGD 30 voucher and exclusive gifts with a minimum spend of SGD 50.
Pop-Up Details:
- Date: July 19 – July 28, 2024, 10:00am – 10:00pm daily
- Venue: ION Orchard, Level 1 Outdoors
