Senoko Energy has announced the launch of its ‘National Singlet Month’ campaign, a unique initiative celebrating individuals who keep cool by wearing singlets amid Singapore’s hot weather. This campaign is the first phase of Senoko’s larger ‘Thank You’ campaign, which aims to spotlight everyday individuals saving energy in their own ways, and is part of Senoko’s commitment to environmental sustainability and energy-efficient practices.
Celebrating Local Habits to Save Energy
The campaign features a series of activities designed to promote energy conservation through everyday habits. These include a month-long social media contest, a short film, and influencer engagements. The goal is to cultivate an appreciation for local habits that reduce energy consumption and to inspire Singaporeans to contribute to a greener future.
As part of the campaign, Senoko has pledged up to S$50,000 worth of customers’ energy savings to TOUCH Community Services, encouraging customers to not only do good for the environment but also support disadvantaged Singaporeans.
Creative Ways to Keep Cool Amid Record Temperatures
With global warming leading to record temperatures, many Singaporeans are relying heavily on air conditioning, which accounts for 24% of an average household’s electricity consumption. Senoko’s National Singlet Month campaign acknowledges those who choose singlets to stay cool, turning this everyday fashion choice into a statement of energy conservation.
This campaign is part of Senoko’s broader sustainability efforts, which include the SolarShare 2.0 platform for solar energy trading and a Memorandum of Understanding with City Energy to explore hydrogen power imports. These initiatives highlight Senoko’s dedication to advancing Singapore’s journey towards net zero.
Participating in National Singlet Month
From July 16 to August 15, 2024, participants can submit images or videos of themselves wearing singlets and sharing energy-saving tips on Facebook or Instagram. They stand a chance to win a 6-day ecotourism trip for two to the Great Barrier Reef in Cairns, Australia. Senoko will offset the carbon footprint of the flights for the grand prize winners. Additionally, up to 200 twin sets of limited-edition Senoko Energy singlets are available on a first-come-first-serve basis.
Supporting the Community
In a unique initiative, Senoko has partnered with TOUCH Community Services to match customers’ energy savings dollar for dollar, donating the total to TOUCH’s initiatives supporting disadvantaged communities. From August 1, 2024, to July 31, 2025, household energy usage will be monitored through six bi-monthly checks, with up to S$50,000 being donated at the end of the period.
Campaign Highlights and Future Plans
The campaign will feature a short film on YouTube, Facebook, and Instagram, and collaborations with influencers such as Xiao Ming (@sgagxiaoming) and Jayne (@jaynejetplane). The campaign will also spotlight other personas advocating for energy-saving practices at home in later phases, with phase two scheduled to launch in 2025.
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