Trusted Brands 2024: Celebrating Singapore’s Most Reliable Names

Reader’s Digest has unveiled the winners of its 26th Annual Most Trusted Brands survey, recognizing the brands and personalities that have captured the highest levels of consumer confidence in Singapore. The event brought together marketing professionals and business leaders to celebrate these remarkable achievements.

For over a quarter-century, the Reader’s Digest Trusted Brands survey has underscored the critical role trust plays in shaping consumer behavior. The survey, renowned for its independence and authenticity, is a reliable reflection of consumer preferences, with Singapore’s population as the sole judges.

Celebrated Personalities of 2024

This year, several prominent personalities were recognized for their unwavering trustworthiness:

• Joseph Schooling: As Singapore’s most successful sporting hero since 2016, Schooling’s shift to national service exemplifies his dedication and reliability, earning him the title of Most Trusted Sportsperson.
• The Flying Dutchman (Mark van Cuyenburg): With over 37 years of radio entertainment, his positive and confident presence has made him the Most Trusted Radio Presenter.
• Glenda Chong: As a trusted news anchor on CNA’s Asia Now and MediaCorp’s News Tonight, Chong has been voted the Most Trusted TV Host for News & Current Affairs.
• Michelle Chong: A multifaceted entertainer, Chong’s ability to lift spirits and make people laugh has earned her the title of Most Trusted Entertainment & Variety Presenter.

Top Brands of 2024

The survey highlighted brands across 46 categories, praised for their commitment to customer satisfaction and trust. Notable winners include:

• Platinum Awards:
  • Daikin (Air Conditioners)
  • Royal Caribbean Cruises (Cruises)
  • Swensen’s (Family Restaurants)
  • Yun Nam Hair Care (Hair Treatment Centres)
  • Nippon Paint (Paint)
  • Chan Brothers Travel (Travel Agents)
  • Novita (Water Purifiers)
• Gold Awards:
  • Mitsubishi Electric (Air Conditioners, Refrigerators)
  • Novita and Daikin (Air Purifiers)
  • Dorra Slimming and London Weight Management (Beauty/Slimming Centres)
  • Haidilao Hot Pot and Din Tai Fung (Chinese Restaurants)
  • ELBA (Cooktops & Ranges)
  • Sealy (Mattresses)
  • Kaplan Higher Education Institute (Private Higher Institutions)
  • SōngHè and Royal Umbrella (Rice)
  • New York Skin Solutions (Skin Care Centres)
  • 21st Century, Blackmores, and Holistic Way (Vitamins/Health Supplements)
  • Amway eSpring (Water Purifiers)

Survey Insights

Conducted by Catalyst Research, the survey polled 2,000 individuals from Singapore, mirroring the population’s demographics. The results, published in Reader’s Digest Singapore, reveal the trusted brands and personalities across diverse categories.