CapitaLand’s Pixar Puffy Happiness: Spreading Joy and Creating Unforgettable Memories for Shoppers

This June, CapitaLand has transformed its malls into vibrant destinations of joy through the magic of Disney Pixar with the Puffy Happiness campaign. From heartwarming movie treats for children in need to spectacular balloon showers, CapitaLand is spreading happiness and creating cherished moments for all.

A Cinematic Treat for Children in Need

In a touching gesture, CapitaLand recently invited 100 children beneficiaries from its charity partner, Fei Yue Community Services, for an exclusive movie day out on June 20.

These children, accompanied by enthusiastic CapitaLand staff volunteers, enjoyed a special screening of Disney and Pixar’s Inside Out 2 at Golden Village Tampines. The film, which delves into themes of emotions and mental wellness, provided an engaging and educational experience. The children’s faces lit up with excitement as they immersed themselves in the colorful world of emotions, creating treasured memories with the staff volunteers.

Exclusive Cinematic Experience for Shoppers

As part of the Pixar Puffy Happiness campaign, over 200 pairs of lucky shoppers were treated to an exclusive screening of Inside Out 2 on June 13. Beyond just watching the movie, attendees received special tote bags featuring Disney and Pixar’s Inside Out 2 and enjoyed movie-inspired goodies, including bubble tea with boba pearls and colorful macarons.

The event included a lively trivia game with chances to win exclusive Inside Out T-shirt merchandise, making it a memorable experience.

Photo-Opportunity Installations and Emotion Wheel Pay Off

The event also featured immersive photo-opportunity installations where attendees could capture joyful moments with friends and family. A standout highlight was the Emotion Wheel Pay Off, allowing guests to spin a wheel and receive a postcard featuring the character it landed on, adding a magical touch to their mall visit.

CapitaLand’s Second Balloon Shower

Following the buzz generated by CapitaLand’s first-ever balloon shower at Funan on June 1, excitement peaked for the second balloon shower at CQ @ Clarke Quay on June 19. Shoppers, including parents with toddlers, lined up an hour before the event to experience the magic of colorful balloons raining down. With a million STAR$ reward codes up for grabs, the event captivated attendees as pastel balloons filled the sky, creating unique photo opportunities and unforgettable memories.

Sparking Happiness to Uplift the Community

CapitaLand’s commitment to spreading happiness extends beyond events. Through the STAR$ for GOOD donation campaign, running until October 31, 2024, shoppers can contribute to the community by gifting their STAR$ through the CapitaStar app. For every 5,000 STAR$ eDeals redeemed, CapitaLand Hope Foundation (CHF) will match the contributions dollar-for-dollar. These funds will support Fei Yue Community Services in enhancing youth mental wellness and facilitating social integration.

Shoppers can join this meaningful campaign by redeeming the eDeal in the CapitaStar app, doubling their impact and spreading happiness throughout the community.