OtterHalf and Oddle Transform Commutes with Culinary Adventures

Oddle has teamed up with Stellar Ace and fractional marketing agency OtterHalf for an exciting new campaign that turns daily MRT commutes into delicious culinary adventures. This innovative initiative leverages Oddle’s food discovery platform, Oddle Eats, to bring exclusive dining deals to commuters, making their journeys more enjoyable and flavorful.

Delightful Deals for Daily Commuters

Targeting selected MRT stations, the campaign offers exclusive deals such as 1-for-1 promotions and discounts of up to 40% at over 80 participating restaurants. Commuters can easily claim these deals by scanning QR codes on advertisements placed along the North-South and Circle lines.

Strategic Advertisement Placements

To ensure maximum visibility and engagement, advertisements are strategically placed:

• Platform screen doors at Braddell, Admiralty, Kranji, Yew Tee, and Canberra MRT stations.
• Window stickers in multiple MRT trains on the North-South line.
• Lift stickers and digital screens at selected stations.

These placements make it easy for commuters to spot and interact with the campaign during their daily routines.

Engaging and Interactive Campaign Elements

Inspired by Singaporeans’ love for food and deals, the campaign’s creative concept emphasizes the convenience of accessing dining offers. Oddle and OtterHalf designed engaging advertisements that inform foodies about where to find the best deals, making the campaign stand out from generic food-related ads. Digital screens showcase short videos of participating restaurants and the variety of cuisines available through Oddle Eats, adding an interactive element to engage commuters.

Easy Access to Dining Deals

All advertisements, including window and lift stickers, feature QR codes that lead directly to the mobile-optimized Oddle Eats website. This allows commuters to browse and claim deals instantly, ensuring a seamless and user-friendly experience.

Strategic Partnership for Enhanced Lifestyles

This campaign is powered by a strategic partnership between Oddle and Stellar Ace, aligning with Stellar Ace’s objective of enhancing commuters’ lifestyles. With many Oddle Eats restaurants conveniently located near MRT stations, the campaign not only promotes dining deals but also supports the daily lives of Singaporean commuters.

Event Details:

• Campaign Period: Ongoing
• Location: Selected MRT stations along the North-South and Circle lines
• Participating Restaurants: Over 80

Transform your daily commute into a culinary adventure with Oddle Eats, Stellar Ace, and OtterHalf.