GMG, a family-owned conglomerate in the Middle East, proudly announces the opening of Southeast Asia’s first The North Face store at VivoCity. Spanning over 2,445 square feet, this innovative concept store features the brand’s Summit Series and Urban Exploration collections, alongside a wide array of high-performance products.
Located near Mount Faber, VivoCity provides the perfect setting for The North Face’s comeback. The store aims to serve Singapore’s vibrant outdoor community, offering gear for trail runners, climbers, and campers. Nearby attractions such as The Southern Ridges, Mount Faber Park, and Labrador Nature Reserve make it an ideal spot for adventure enthusiasts. Additionally, the proximity to Climb Central in Kallang Wave Mall and camping sites like East Coast Park and Pulau Ubin enhances the store’s appeal.
Embracing the Spirit of Exploration
Central to this relaunch is The North Face’s “Face the North Face” campaign, which encourages individuals to embrace adventure. The brand reaffirms its commitment to empowering explorers to push their boundaries and discover new horizons.
In the coming months, The North Face will introduce the XPLR PASS loyalty program. This initiative focuses on fostering member relationships through exclusive benefits, personalized rewards, and tailored experiences.
Store Highlights
The store is designed to embody The North Face’s ethos of exploration, featuring zones that bridge the mountain and the city. It showcases products from the Performance, Performance-Inspired, and Urban Exploration ranges, ensuring customers are equipped for both extreme outdoor pursuits and urban adventures.
The Summit Series Corner is a standout feature, marking the first availability of this collection outside Mainland China. Known for its top-tier performance, the Summit Series is rigorously tested by athletes and designed for climbers, trail runners, and snow athletes.
Urban Exploration Collection: “Urban Wander”
The North Face also introduces its Urban Exploration Spring/Summer 2024 Collection, titled “Urban Wander.” This collection features high-performance, lightweight outdoor gear inspired by summer workwear styles and chic camouflage prints. Key pieces include the Men’s Printed Mesh Vest, Men’s Shorts, and Women’s Long Sleeve Shirt Dress, all designed for versatility and functionality. The collection also features the Shandal Aqua Shoes, perfect for various outdoor activities.
Summer Sun Protection Gear
Continuing the spirit of “Never Stop Exploring,” The North Face launches a series of high-performance sun protective gear for summer 2024.
The LIGHTRANGE collection offers lightweight, breathable clothing with high-level ultraviolet protection, ensuring comfort and protection during outdoor activities.
Weekend Activities at VivoCity
To celebrate the store opening, The North Face is hosting two exciting weekend activities:
Learn The Knots
- Date: May 17-19, 2024
- Time: 2:00 PM – 5:00 PM
- Price: Free Participants will learn essential knot-tying techniques to enhance their adventure skills, including the Figure 8, Alpine Butterfly, Clove Hitch, Stopper Knot, and Prusik.
Artefact Ink Dip
- Date: May 18-19, 2024
- Time: 2:00 PM – 5:00 PM
- Price: Limited to the first 25 participants daily Participants can create their own Jesmonite artefact, engraved with The North Face logo, Singapore’s coordinates, and the tagline “Never Stop Exploring.”
Visit The North Face’s new store at VivoCity to explore the latest in adventure gear and join the community of explorers pushing their limits and discovering new horizons.
