[PROMO CODE INSIDE] foodpanda Brightens Homes with New House Brand “bright” Offering Over 250 Groceries and Essentials at Affordable Prices

foodpanda unveils its new house brand, bright, offering a range of high-quality groceries and household staples at budget-friendly prices. Exclusively available on pandamart, bright features over 250 products across three categories to meet the diverse needs of consumers: brightfarms for fresh meats and produce, brightyums for ready-to-eat meals and pantry staples, and brightspots for cleaning supplies and home essentials.

Evolving from Brightfields to Bright: Meeting Growing Demand

Building upon the success of its initial house brand, bright is an evolution of Brightfields, which debuted in 2021 with a selection of pantry essentials. Responding to increasing consumer demand and positive feedback, foodpanda expanded the product range to encompass a wider variety of items, now offering over 250 products under the bright label.

Tailored to Local Tastes and Preferences

bright is designed with the Singaporean consumer in mind, offering a product range tailored to local tastes and preferences. From uniquely Singaporean snacks like potato wheel crackers and iced gem biscuits to convenient pre-sliced proteins such as beef ribeye shabu shabu, bright aims to cater to diverse appetites and lifestyles.

Convenience and Affordability

In addition to providing savings of up to 25% compared to non-house brand items, bright offers solution-driven products engineered for convenience. Features like honeycomb-embossed Wet Wipes for easier cleaning and spill-proof Mineral Water Bottles enhance the user experience, making everyday tasks more manageable.

Supporting Local Suppliers and Sustainability

All brightfarms products are distributed by local companies, with a focus on supporting small and medium-sized businesses. foodpanda also integrates sustainability throughout its operations, from environmentally conscious packaging to cleaner mobility solutions for last-mile deliveries.

Exclusive Promotion

To celebrate the launch, customers can enjoy 20% off all bright products on pandamart from April 29th to May 31st using the promo code “TRYBRIGHT,” with no minimum spend required.

Availability

bright products are exclusively available on pandamart, offering islandwide delivery within an hour, making shopping for groceries and household essentials convenient and hassle-free.