New Balance is set to embark on a multi-week celebration of Grey throughout May, paying homage to its timeless signature color and brand heritage. The announcement heralds a spotlight on both new and classic expressions of the brand’s enduring legacy in Grey, a color introduced with deliberate intent in the 1980s as part of New Balance’s pursuit of crafting superior running shoes.
In an era where innovation reigned supreme, New Balance boldly introduced Grey as a distinctive color choice, standing out amidst its competitors. Not only did Grey prove to be aesthetically pleasing, but it also seamlessly blended with the urban landscape of road running. Over the years, as technology and materials evolved, Grey remained a constant, symbolizing New Balance’s timeless quality and style.
To mark this year’s Grey Days, New Balance aficionados are invited to immerse themselves in the brand’s rich history and iconic grey palette at the Grey Days pop-up event. Located at ION Orchard (B4 ION Station) in Singapore’s bustling heart, this pop-up promises to transform the retail experience into a dynamic celebration of New Balance’s storied running culture.
Running from May 14th to May 17th, between 10 am to 10 pm, visitors will have the chance to explore the latest Grey Days collection. Featuring a range of footwear and apparel, this collection reimagines the versatility and timelessness of grey through contemporary designs and cutting-edge technology.
May 10th: The Grey Days collection debuts in New Balance stores and online, featuring new and existing Grey styles from lifestyle and kids ranges, including popular models like the 327, 574, and 550, alongside a selection of timeless grey apparel.
May 17th: Launch of the ‘Grey Days’ WRPD Runner and 1906R. These special-edition designs incorporate material mixes and distressed details inspired by the enduring nature of stone.
May 20th: The Fresh Foam X 1080 ‘Grey’ makes its debut, designed with suede detailing and a classic, tonal grey colorway, offering a heritage-inspired take on New Balance’s pinnacle running shoe.
The complete Grey Days collection, spanning footwear and apparel, will be available in stores and online from May 10th, with prices ranging from S$55 to S$259.
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