Introducing the HUAWEI Pura 70 Series: Innovation Meets Artistry Featuring Embossed Texture Crafted from Vegan Leather

In a bold leap forward, Huawei unveils the HUAWEI Pura 70 Series, heralding a new era in smartphone technology that seamlessly blends ultimate photography, aesthetic design, and unique style. Departing from its renowned P Series, Huawei introduces the Pura Series in 2024, promising a fresh perspective on mobile innovation.

Elevating Photography and Aesthetics

Available in Singapore, the HUAWEI Pura 70 Series comprises three distinct models: the HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra. Each device boasts its own personality, setting new benchmarks for elegance and craftsmanship. Pre-orders for this groundbreaking series kick off on May 2, 2024, starting from $1,098.

A Celebration of Creativity

The HUAWEI Pura 70 Series inherits the legacy of its predecessors while pushing the boundaries of mobile imaging. Embracing the spirit of creativity, these devices challenge existing limitations to deliver a superior photographic experience for all users. Integrating fashion with technology, Huawei pioneers unique design innovations that cater to modern consumers.

Revolutionary Imaging Technology

Equipped with a new generation of Ultra Lighting camera system, coupled with the industry-first HUAWEI XD Motion Engine, the HUAWEI Pura 70 Series introduces the Ultra Speed Snapshot feature, capturing fast moments effortlessly. The HUAWEI Pura 70 Ultra further revolutionizes imaging with its Ultra Lighting Pop-out Camera, boasting a retractable camera structure for unparalleled photography.

New & Original Aesthetic Design

Setting new standards in elegance, the HUAWEI Pura 70 Series embodies high-end, minimalist design philosophies. Integrating geometric lines with image modules, these devices feature the unique Forward Symbol Design, accentuated by the exclusive XMAGE label on the Pura 70 Ultra. The distinctive red ring of the Ultra Lighting Pop-out Camera lens adds a touch of novelty, elevating the photography experience.

Crafted to Last

Engineered with Super Durable Kunlun Glass, the HUAWEI Pura 70 and Pura 70 Pro offer enhanced resistance to falls. The Crystal Armor Kunlun Glass of the Pura 70 Ultra merges durability with scratch-resistant technology, ensuring the device withstands wear, drops, and scratches.

Trendy & Fashionable Colours

Expressing individuality, the HUAWEI Pura 70 Series offers a range of vibrant colors, including the trendy Pink option, alongside classic Black and White editions. For style-conscious enthusiasts, the Pura 70 Pro comes in minimalist Black and White colorways. The Pura 70 Ultra introduces the Exquisite Embossed Texture, available in Brown, Green, and Black, crafted from vegan leather.

Price and Release Date

Pre-orders for the HUAWEI Pura 70 Series commence on May 2, 2024, until May 23, 2024, at select Huawei Experience Stores and Official Stores on Lazada and Shopee. Each pre-order includes a complimentary HUAWEI FreeBuds Pro 3 (worth $301), subject to terms and conditions.

The full range will be available from May 24, 2024, at various official retailers, ensuring everyone can experience the fusion of innovation and artistry in the HUAWEI Pura Series. For more information and early-bird offers, visit the official website.