Amee Philips, Renowned Jewellery House, Unveils Its First Overseas Boutique in Singapore

The esteemed jewellery house, Amee Philips, is making waves in the world of luxury with the grand opening of its inaugural overseas boutique in Singapore. Steeped in a rich history of craftsmanship and gemstone expertise, Amee Philips has long been synonymous with elegance and sophistication. Founded by Amee herself, the brand’s journey began amidst the gemstone-laden landscapes of Idar-Oberstein in Germany, renowned for its natural treasures and cutting-edge techniques.

After two decades of success in its native Penang and Kuala Lumpur, Amee Philips is now poised to enchant the discerning clientele of Singapore. Spearheaded by Amee’s daughter, Gina Philips, the boutique is set to grace the prestigious locale of The Fullerton Hotel in May 2024. With a commitment to sourcing the world’s rarest gemstones, Amee Philips promises to captivate enthusiasts with its exquisite High Jewellery designs and versatile, contemporary collections.

A Jewel Box of Rare Gems

At the heart of Amee Philips’ atelier lies a dedication to excellence embodied by Founder Amee and her son, Richard Philips, a certified gemmologist. Together, they meticulously curate each gemstone, ensuring unparalleled clarity and brilliance. From the enchanting Brazilian Alexandrite to the mesmerizing Paraíba Tourmaline, the boutique showcases an array of coveted gems, including Colombian Emeralds, Burmese Rubies, and Sri Lankan Sapphires.

Among the treasures is the Brazilian Alexandrite, celebrated for its remarkable color-changing properties. Described as “Emerald by day, Ruby by night,” this rare gem has captured the imagination of collectors worldwide, embodying sophistication and allure.

Empowering Designs

Embodying the ethos of empowerment, every piece at Amee Philips is meticulously crafted to resonate with its wearer. From the signature interchangeable AMEE collection to the rebellious Rebel collection, each design seeks to inspire and captivate. A testament to its global appeal, Amee Philips collaborated with renowned fashion designer Zang Toi for New York Fashion Week in 2011, further cementing its status as a beacon of elegance.

A Legacy of Innovation

At the heart of Amee Philips’ legacy lies a spirit of innovation. The patented V-Clip, introduced in 2005, revolutionized the world of jewellery with its versatility and ingenuity. This groundbreaking design, along with the ingenious AMEE Collection, offers wearers the freedom to express their style effortlessly.

A Family Tradition

More than just a boutique opening, Amee Philips’ debut in Singapore symbolizes a seamless fusion of two generations of visionaries. With a legacy built on craftsmanship and creativity, Amee Philips continues to redefine luxury for generations to come.