Samsung Electronics Singapore is proud to announce the launch of its highly anticipated 2024 lineup of Neo QLED 8K, Neo QLED, and OLED TVs, along with cutting-edge sound systems. The grand unveiling took place at the iconic Jewel Changi, marking the beginning of a new era in home entertainment. The event, titled Unbox & Discover 2024 Singapore, promises visitors an exclusive opportunity to experience the latest advancements in AI-powered TVs and immersive sound technology.
With a focus on revolutionizing the viewing experience, Samsung’s 2024 lineup introduces a next-generation AI processor designed to redefine smart display capabilities. Boasting improved picture and sound quality, these new TVs are equipped with AI-powered features aimed at inspiring and empowering individual lifestyles.
Elevating the Viewing Experience
Leading the charge is Samsung’s Neo QLED 8K range, featuring the groundbreaking NQ8 AI Gen3 processor. With a neural processing unit (NPU) harnessing the power of 512 neural networks, this cutting-edge technology delivers unparalleled performance upgrades, setting a new standard for picture quality and audio immersion.
The Neo QLED lineup introduces a host of innovative features, including 8K AI Upscaling Pro for enhanced resolution, AI Motion Enhancer Pro for smoother sports viewing, and Real Depth Enhancer Pro for lifelike imagery. Complemented by Infinity Air Design, which offers a sleek, immersive viewing experience, these TVs redefine the boundaries of home entertainment.
Meanwhile, Samsung’s OLED TVs continue to push the envelope with features such as OLED Glare Free technology, ensuring optimal viewing even in brightly lit environments. With improved brightness, deep blacks, and AI-enhanced color accuracy, the OLED lineup delivers a truly immersive viewing experience.
Immersive Sound Technology
Enhancing the audio experience is Samsung’s flagship Q Series soundbar, featuring True Dolby Atmos sound and AI optimization for the perfect audio accompaniment to any content. With an 11.1.4-channel setup and compatibility with 4K 120Hz content, the Q Series promises to elevate the home theater experience to new heights.
Unbox & Discover at Jewel Changi
For those eager to experience the latest innovations firsthand, the Unbox & Discover event at Jewel Changi offers the perfect opportunity. Visitors can explore the new lineup through daily product experience tours and redeem exclusive gifts, including tote bags adorned with local artworks from the National Gallery Singapore.
In line with Samsung’s commitment to sustainability, the event also features a battery recycling initiative in partnership with the National Environment Agency. Visitors can exchange used batteries for a foldable reusable bag, encouraging sustainable practices in everyday life.
