Poke Theory Just Had the Biggest Menu Overhaul in Company History

Poke Theory has announced its most significant menu revamp since its establishment in 2016.

Poke Theory will introduce cooked protein options for the first time, expanding its menu offerings beyond its traditional raw fish dishes. Diners can now indulge in tantalizing choices like Balinese spiced salmon and oven-roasted chicken thigh. Moreover, the menu will feature simplified portion options, with sizes now categorized as Light and Regular, priced from $11.90 and $14.90, respectively.

To mark the launch of the revamped menu, Poke Theory is rolling out its most extensive promotional campaign to date on April 15, 2024. The first 50 customers at each of their ten outlets who opt for the newly introduced cooked protein options will receive complimentary poke bowls. Additionally, patrons can enjoy a 1-for-1 deal on poke bowls at all participating outlets throughout the day. Furthermore, there’s a special treat for Poke Theory enthusiasts, with 15% off on official merchandise available exclusively at their flagship store in Telok Ayer.

Poke Theory has long been synonymous with introducing Singaporeans to the delights of the Hawaiian dish, poke bowls. Originating from Hawaii but heavily influenced by Asian flavors, poke bowls typically feature marinated diced raw fish served over rice or salad. With the addition of cooked protein options, Poke Theory is evolving its offerings to cater to a wider range of tastes while staying true to its commitment to clean eating.

Having expanded its footprint to include 12 stores in Singapore and ventured into markets like Indonesia and Vietnam, Poke Theory continues to lead the charge in providing wholesome and delicious dining options for health-conscious consumers.