Sip, Groove, and Spritz: Aperol’s Debut Festival Series Takes Over Singapore

Aperol Spritz is set to paint the town orange with the launch of its inaugural festival series, Spritz N’ Beats, in Singapore. Kicking off the festivities with a vibrant burst of flavor and rhythm, Aperol Spritz invites revelers to immerse themselves in a day-to-night celebration of music, themed fun, and, of course, the signature Aperol Spritz cocktail.

As part of its mission to elevate the aperitivo culture and establish Aperol Spritz as the drink of choice for joyous occasions, the brand unveils Spritz N’ Beats, a series of orange takeovers at key precincts across Singapore. The inaugural edition commences at Robertson Quay, promising an unforgettable experience for attendees.

The Festival Experience

Set against the picturesque backdrop of Robertson Quay, Spritz N’ Beats transforms Publico Ristorante into a vibrant hub of activity, offering a diverse array of immersive experiences for attendees. From bar hops with enticing promotions to themed games and giveaways, the festival promises an orange-themed escapade like no other.

Guests can expect a pulsating dance floor powered by back-to-back DJ sets featuring renowned local talents such as HBN, Bongomann, Toppings, and more. With free entry to the party, attendees are encouraged to register early to secure a complimentary Aperol Spritz visor, available while stocks last.

Pre-Festival Initiatives

Leading up to the main event, Aperol Spritz activates key venues along Robertson Quay with promotions and sundown-themed happy hours. Participating outlets, including Publico Ristorante, Rosso Vino, Boomarang, and Super Loco, will be adorned with branded streamers and orange decorations, setting the stage for the festivities to come.

The Festival Day

On the day of the festival, festivities spread across Publico Ristorante and Rosso Vino, creating an atmosphere abuzz with orange-themed decorations and lively entertainment. Attendees can enjoy a sundown celebration starting from 3pm onwards, complete with a variety of zones catering to different interests.

Highlights of the day include branded streamers, pop-up Aperol Spritz carts, and Spritz-themed games hosted by Aperol Brand Ambassadors. DJ sets will commence from 3pm till 11pm, with each DJ bringing their unique style to the customised stage modeled after an orange slice.

In Closing

Aperol’s Spritz N’ Beats Festival promises a day-to-night extravaganza of music, fun, and Aperol Spritz, set to take place on April 27 at Publico Ristorante. Pre-festival initiatives will continue until May 12, offering attendees ample opportunities to soak up the festive spirit. Entry to the festival is free, with complimentary Aperol Spritz visors up for grabs for early registrants.