Beyond The Vines Reimagines Store Design at Funan, Singapore

Beyond The Vines is set to redefine the retail experience with the grand opening of its reimagined BTV Design Store at Funan. Spanning an impressive 2000 square feet, the store introduces a fresh concept, embodying the brand’s innovative and immersive approach to shopping.

A Visual Delight

As visitors step into the store, they are greeted by a striking façade adorned with mirrored signage and stainless steel flooring, setting the stage for a visually captivating experience. The interior features walls crafted from raw partition boards, interspersed with clear, blue, and yellow polycarbonate twin-wall sheets, and pegboards for product display, creating a dynamic and interactive ambiance.

Playful Yet Chic

The floor design takes inspiration from childhood playgrounds, with colorful EPDM rubber covering the ground. Transitions into stainless steel, terracotta tiles, and black chevron wood in selected areas add depth and texture, with each material carefully selected to complement its respective section of the store.

Discover Unique Sections

Within the store, visitors will find special sections, each offering a unique thematic experience. A central display area, inspired by The BTV Express concept, serves as a focal point, while an adjacent kiosk-like space showcases exclusive Beyond The Vines merchandise. A dedicated children’s section boasts playful and colorful structures, capturing the imagination of young visitors.

Iconic Features

True to Beyond The Vines’ identity, the store incorporates signature aluminum extrusion profiles, clear polycarbonate twin-wall structures, and the iconic blue crates, ensuring a cohesive design language throughout. The introduction of the STND01 collection reflects the brand’s commitment to offering essential pieces that cater to every aspect of their customers’ needs.

Interactive Fun

Adding an extra layer of excitement, Beyond The Vines introduces the ‘BTV Candid Camera,’ an interactive feature nestled within the store. This charming addition invites customers to engage in a playful experience, encouraging them to interact and snap selfies with the screen, enhancing their shopping journey.