Ant International Launches Global Campaign for UEFA EURO 2024

Ant International has initiated a sweeping global campaign in anticipation of the UEFA EURO 2024, marking its partnership as an Official Partner of the esteemed football championship organized by the Union of European Football Associations (UEFA). The event, set to be the 17th edition, promises a thrilling celebration of football, and Ant International is determined to engage fans worldwide through its various businesses, including Alipay+, Antom, and WorldFirst.

Scheduled to occur from June 14th to July 14th, 2024, UEFA EURO 2024 will unfold across ten host cities in Germany, culminating in an electrifying finale at Berlin’s iconic Olympiastadion.

In a bid to enhance the travel experience for visitors flocking to Germany and other European destinations for the tournament, Alipay+ is expanding its cross-border mobile payment acceptance and merchant coverage. Through collaborations with 13 international e-wallets and bank apps, including Alipay, MPay, Touch ‘n Go eWallet, and GCash, among others, Alipay+ aims to facilitate seamless transactions at tens of thousands of merchant stores across Germany, including renowned spots like Kurfürstendamm in Berlin and Hofbräuhaus in Munich.

As the exclusive Official Payment Partner of UEFA EURO 2024, Alipay+ endeavors to provide users with not only convenience but also exclusive deals and competitive foreign exchange rates, ensuring a hassle-free experience, especially on match days.

With an estimated 650,000 overseas fans expected to attend UEFA EURO 2024, generating an additional €250 million in tourism revenue, Alipay+ anticipates a surge in usage not only in Germany but also in popular European destinations like the United Kingdom, France, Italy, and Spain.

Beyond Alipay+, Antom, a leading provider of payment processing services, is collaborating with online retail, travel, and digital service partners to offer fans worldwide exclusive prizes and promotions. Additionally, WorldFirst will host a lucky draw for global SMEs, further adding to the excitement surrounding the championship.

As the countdown to UEFA EURO 2024 commences, fans are encouraged to join the celebration and #GoalBeyond, with a plethora of engaging activities and promotions awaiting them both online and offline, courtesy of Ant International’s comprehensive campaign.