The start of the new year brings an exciting collaboration between the beloved cookie brand OREO and the iconic Pokémon universe. Get ready, Pokémon trainers and cookie aficionados, because a special edition cookie collection and merchandise are hitting the shelves, promising a delightful fusion of flavors and fun adventures. Scheduled to hit Singaporean stores in February 2024, this collaboration is set to elevate snacking to a whole new level.
Prepare your taste buds for a whirlwind of flavors with OREO’s Pokémon-themed cookies. Featuring 16 different designs, including beloved characters like Pikachu, Charmander, and Squirtle, these cookies will come in various flavors such as Vanilla, Chocolate, Strawberry, and Chocolate Banana. But here’s the catch: just like in the Pokémon world, some cookies will be harder to find than others. With each pack randomly filled with Pokémon cookies, collectors will have to embark on their own snacking journey to catch ’em all, with the elusive Mew cookie being the ultimate prize.
For the first time ever, OREO is unveiling a special edition Pikachu-inspired flavor, promising an electrifying treat for fans. With its iconic Pikachu embossment, this cookie is set to charm both Pokémon enthusiasts and OREO lovers alike, adding a delightful twist to snack time.
But wait, there’s more! Alongside the delicious cookies, fans can collect 16 different OREO Pokémon photocards featuring their favorite characters. These limited edition cards will be available with every purchase of an OREO Pokémon multipack, offering fans a chance to own a piece of the Pokémon universe.
To celebrate the launch of this exciting collaboration, OREO will be hosting an event at VivoCity from March 18th to March 24th. Open to the public, the event will showcase the entire collection, including the 16 cookie embossments, photocard designs, and special edition Pikachu cookies.
But the fun doesn’t stop there! Fans can also participate in the “Buy to Win” contest, where purchasing SGD$15 worth of any OREO Pokémon products gives them a chance to win exclusive collectibles such as OREO Pokémon plates, glasses, and even a two-dimensional lamp or metal coin set for those lucky enough to find the elusive Mew cookie.
Speaking of Mew, the rarest of the Pokémon cookies, finding one could lead to even greater rewards. By purchasing any OREO Pokémon product, locating the Mew cookie, and submitting a clear photo through the OREO Pokémon Microsite, fans can enter the #FindMew contest for a chance to win exciting prizes. Social media enthusiasts can also share their discoveries using the designated hashtags for a chance to amplify their excitement.
This captivating campaign aims to foster playful connections among families and fans alike. By combining the shared cultural affinity for discovery and adventure, OREO and Pokémon are creating a unique snacking experience that transcends generations.
The OREO Pokémon collection is available starting February 2024, inviting fans to indulge in a world of flavor and fun. So whether you’re a die-hard Pokémon fan, an OREO aficionado, or simply someone looking for a tasty adventure, this collection promises to deliver moments of joy and connection. Join the excitement online using the hashtag #PlaywithOREOPokemon.
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