Nike Orchard Road x New Jeans: Unique Fusion of Sport, Style, and Culture

Nike Orchard Road, in collaboration with GMG, a global retail and distribution powerhouse based in the Middle East, hosted the first-ever Singapore performance of NewJeans, an all-female group featuring Minji, Hanni, Danielle, Haerin, and Hyein. The dynamic partnership seeks to broaden the horizons of sport, particularly targeting women and girls, and foster a more inclusive community.

At the heart of Nike’s vision is the belief that women and girls are pivotal to the future of sport. To bring this vision to life, Nike Orchard Road is committed to delivering meaningful product innovation, unique store designs, and real-life experiences exclusively tailored for them.

Occupying an expansive 28,000 square feet across three levels, Nike Orchard Road stands out as the largest mono-brand Nike store in Asia outside of China. The store transcends the conventional retail concept, offering a space that goes beyond selling products.

Select Nike Members, chosen through the Nike App, had the exclusive privilege of attending the NewJeans performance. The event included a Q&A session with the band, followed by a member-only shopping party, providing access to products and services, including the latest Air Max 90 LV8.

One highlight of the Nike Orchard Road experience is the Air Max 90 LV8, an evolution of the iconic Air Max 90 silhouette featuring stacked Nike Air units. The design delivers additional cushioning and height, creating a versatile and statement-making platform effortlessly blending style and comfort. Layered materials in washed neutrals add texture and dimension, elevating the overall aesthetic.

The third floor of Nike Orchard Road houses Nike By You, an immersive customization experience where Nike Members can unleash their creativity. In honor of NewJeans’ performance, Nike Members can personalize select in-store apparel with a distinctive set of Nike By You x NewJeans graphics for a limited time, while supplies last.

The Nike By You x NewJeans graphics draw inspiration from sports, Singapore, and the Nike brand. Ranging from subtle nods to Singapore’s identity to depictions of Bunnies (NewJeans fans) engaged in sports or flaunting their favorite Nike Air Max, these graphics add a personalized touch to Nike Members’ purchases.

The exclusive Nike By You x NewJeans customization experience kicked off on January 30, exclusively for Nike Members at Nike Orchard Road.

Situated at 268 Orchard Road, Singapore, Nike Orchard Road officially opened its doors on January 19, 2024. Operating every day from 10 AM to 10 PM, the store provides a unique and immersive shopping experience for sport enthusiasts and fashion-forward individuals alike.