Nike has joined forces with GMG, a prominent global retailer and distributor headquartered in the Middle East, to launch the latest sports haven in Singapore – Nike Orchard Road. Designed to cater to athletes of all ages, including men, women, and kids, who are passionate about sports and an active lifestyle, this three-level, 28,000-square-foot store stands as Nike’s largest mono-brand outlet in Asia, outside of China.
Elevating the Retail Experience with Nike-Only Digital Experiences
Situated in the heart of Orchard Road, the Nike Orchard Road store not only boasts an extensive space but also features Nike’s innovative online-to-offline (O2O) services and exclusive digital experiences. The store is a manifestation of consumer insights, offering a meticulously curated collection of Nike and Jordan Brand products that appeal to athletes valuing performance innovation, style, and emerging trends.
Empowering Women in Sports
Recognizing the pivotal role of women and girls in the future of sports, Nike Orchard Road is committed to delivering meaningful innovation, design, and experiences tailored for them. The store dedicates its first floor to a redesigned bra and leggings destination, emphasizing key elements such as fit, feel, and support. Nike Orchard Road’s store athletes, as Nike refers to its employees, will be on hand to provide expert product knowledge and bra fitting assistance.
Beyond Retail: The Swoosh Studio
More than just a store, Nike Orchard Road introduces the Swoosh Studio, a multifunctional space dedicated to sport, wellness, and creativity. This studio will host comprehensive fitness and wellness programs led by Nike Trainers and Coaches, catering to athletes of all backgrounds. Additionally, the Swoosh Studio will conduct style and creativity workshops, focusing on enhancing self-expression and confidence in both sports and daily life.
Nike By You: Unleash Your Creativity
On the third floor, Nike Members can immerse themselves in the Nike By You experience, offering an interactive customization journey. Shoppers can personalize select footwear and apparel with city-exclusive graphics and accessories. To mark the store’s opening, Nike Orchard Road is collaborating with three Singaporean artists, whose designs draw inspiration from the vibrant pulse of sports and the stories of Singaporean athletes.
Where to Find Nike Orchard Road
Located at 268 Orchard Road, Singapore, Nike Orchard Road officially opens its doors on January 19. Operating from 10 a.m. to 10 p.m., the store aims to redefine the retail landscape and serve as a hub for athletes and sport enthusiasts alike.
