Asahi Super Dry Rings in Lunar New Year with Exclusive Pixel Art Edition Can and Flavorful Collaborations

Asahi Super Dry is set to captivate beer enthusiasts with an exclusive pixel art edition can. Teaming up with renowned Japanese pixel artist Hermippe, the collaboration introduces a stunning design featuring an intricate pixelated dragon, symbolizing the auspicious Year of the Dragon.

Celebrating Tradition with a Pixelated Twist

In a nod to Lunar New Year traditions, Asahi Super Dry’s pixel art edition can adds a modern and innovative touch to the festivities. Hermippe’s unique dragon design, crafted using the “mixel” technique, blends various dot sizes to create a visually striking and symbolic representation of the dragon. The pixelated dragon not only pays homage to Lunar New Year celebrations but also reflects the dynamic and ever-changing nature of modern Tokyo.

Where Tradition Meets Modernity

Asahi Super Dry’s collaboration with Hermippe signifies the brand’s commitment to showcasing the vibrancy of modern Japan. By intertwining innovation with reinvention, the pixel art edition can stands as a testament to Asahi Super Dry’s ambition to promote the dynamic spirit of contemporary Japanese culture.

Exclusive Offer for Lunar New Year

The exclusive Asahi Super Dry pixel art edition cans are now available at major supermarkets across Singapore. To elevate the Lunar New Year celebrations, Singaporeans can indulge in a special promotional offer – a pack of 12 (330ml cans) priced at $26.80.

A Flavorful Collaboration: Asahi X Fragrance Bak Kwa Gift Bundle

Taking the festive celebrations up a notch, Asahi Super Dry has collaborated with Fragrance to curate an exclusive Asahi X Fragrance Bak Kwa Gift Bundle. This delightful bundle includes a variety of popular Chinese New Year snacks perfectly paired with Asahi Super Dry beer. From Fragrance Bak Kwa to Crispy Pork Floss Tots, Pandan Kueh Lapis, and Pineapple Tarts, the bundle promises a culinary journey that complements the beer’s crisp and clean finish.

Complimentary Gifts for Shoppers

For those looking to enjoy the best of both worlds, shoppers spending a minimum of $88 on the Asahi Super Dry Exclusive Lunar New Year pixel art edition cans will receive a complimentary Fragrance gift set valued at $38. This exclusive bundle will be available online at RedMart, select supermarket roadshows, and Fragrance outlets islandwide, retailing at $38.