Trip.com Group has been recognized as one of the Leading Brands in the prestigious 2023 Forbes China Global Brands Selection 30&30. This accolade acknowledges Trip.com Group’s exceptional global growth over the past two decades, positioning it among esteemed industry leaders in its inaugural year of inclusion.
Forbes China’s 30&30 selection spotlights brands originating in China that have showcased robust growth trajectories and pursued cutting-edge innovation on the global stage. Trip.com Group joins the ranks alongside distinguished names like automaker BYD, smart home appliance maker Skyworth, and real-time engagement platform developer Agora.io.
Founded in 1999, Trip.com Group has evolved into one of the most renowned travel groups globally, with a mission “to pursue the perfect trip for a better world.” The Group comprises Trip.com, Ctrip, Skyscanner, and Qunar, collectively providing services to hundreds of millions of users in 24 languages across 39 countries and regions.
Boasting extensive experience in international business growth, Trip.com Group went public on NASDAQ in 2003 and on HKEX in 2021. The Group’s global network encompasses over 1.2 million international accommodation services, 510 partner airlines, and more than 30,000 tourism ecosystem partners.
In a significant move, Trip.com Group hosted its Global Partners Summit abroad in 2023, attracting over 2,000 partners and media to Singapore to explore international collaboration opportunities.
Distinguished by cutting-edge technological innovations, Trip.com Group released TripGenie in 2023, an advanced AI travel assistant enhancing user engagement and overall service effectiveness. The collaboration with Amazon Web Services in a joint innovation lab underscores the Group’s commitment to identifying and developing new ways to support its customers using cloud computing and artificial intelligence.
The Group’s content marketing strategy, exemplified by tools like Trip Moments and AI-enhanced curated lists such as “Trip.Trends,” “Trip.Best,” and “Trip.Deals,” has revolutionized the travel industry. These initiatives create a vibrant, travel-related social media experience, connecting travelers globally and providing partners with innovative ways to engage visitors.
As global tourism recovers post-pandemic, Trip.com Group has been actively collaborating with partners to enhance the experience of inbound travel to China. Partnerships with Alipay, major tourism authorities, and collaborations with countries like Singapore, Fiji, and Saudi Arabia exemplify the Group’s commitment to reinvigorating global tourism.
With positive developments in visa-free travel and increased international flights, Trip.com Group remains dedicated to its global expansion strategy. The Group’s focus on advancing innovations in AI, content, and ESG (Environmental, Social, and Governance) aims to solidify its position as an acclaimed tourism brand worldwide in the exciting year ahead.
