Levi’s Welcomes the Year of the Dragon with Dragon-Inspired Denim Fashion

As the Lunar New Year approaches, it’s time to usher in good fortune and style with Levi’s brand-new Lunar New Year Collection, celebrating the vibrant Year of the Dragon. Embracing the concept of jiē lóng, where jiē means welcome and lóng means dragon, Levi’s has curated a stunning collection that effortlessly combines tradition and trend.

Dragon-Inspired Denim Delight

The Levi’s Lunar New Year collection introduces an array of denim tops and bottoms, distinguished by a special red tab on the pocket and a custom leather back patch adorned with dragon artwork and gold lettering. Infused with subtle nods to the Year of the Dragon, the collection features contrast color stitching, gold eyelets and shanks, and specially designed papercut graphics.

Women’s Elegance in Denim

For the fashion-forward women, the collection showcases the Gold Selvedge 501 jeans, High Rise Boyfriend jeans (offered in both Selvedge denim and a lighter indigo wash), and the Pleated Baggy paired with a Collarless Trucker in a matching rinse.

Men’s Urban Edge in Denim

Men can flaunt the dark-rinse Relaxed Fit Trucker or the Jackson Worker, while the denim bottoms boast the Gold Selvedge 501 jeans, the 512 Slim Taper, the 502 Taper (offered in an indigo wash), and the 568 Stay Loose Carpenter. Elevate the look with dragon-themed accessories, including a dark-wash Denim Bucket Hat embroidered with a dragon and Levi’s Red Tab, and a Denim Tote featuring red leather detailing.

Beyond Denim Elegance

Dive into an extensive range of tees and tops for both men and women, showcasing the Dragon-inspired Levi’s logo. Men can choose from the Short-Sleeve T-Shirt, Batwing T-Shirt, Polo Shirt, and Hoodie, while women can indulge in the Short-Sleeve Graphic T-Shirt, Polo Shirt, Batwing T-Shirt, and Cropped T-Shirt.

Availability and Pricing

The Levi’s Lunar New Year collection, priced between S$44.90 to S$249, is now available for purchase online and in Levi’s stores islandwide.