Yahoo Year in Review 2023: Unveiling Singapore’s Search Trends

As we bid adieu to another eventful year, Yahoo Year in Review 2023 invites you on a journey through the digital landscape that captivated the curiosity of Singapore’s netizens.

Most Searched Local Celebrities

In the realm of local celebrities, the stars shone bright. Lawrence Wong and Rebecca Lim claimed the top spots, showcasing their enduring popularity. Lawrence, the reigning male celebrity, maintained his dominance, while Rebecca ascended to the pinnacle with recent news of her marriage and pregnancy. The list also features familiar names like Desmond Tan, Fann Wong, Kim Lim, and Jeannette Aw, proving that Singaporeans can’t get enough of their favorite personalities.

Most Searched Athletes

Local athletes left an indelible mark on the international stage. Shanti Pereira, the record-breaking track-and-field star, secured the 4th spot, while Loh Kean Yew, the former men’s singles world champion in badminton, claimed the 6th position. In the Messi-Ronaldo rivalry, Cristiano Ronaldo emerged as the top-searched athlete, overshadowing Lionel Messi’s presence.

Most Searched EPL Clubs

Football fervor soared as fans passionately searched for updates on their favorite English Premier League (EPL) clubs. Manchester United took the lead, overtaking rival Liverpool, with Arsenal and Manchester City also making their presence felt among the top 10.

Top 10 Newsmakers

Prime Minister Lee Hsien Loong took center stage as the most searched newsmaker, with notable moments during the National Day Rally and PAP convention. The Singapore Presidential Election brought figures like Ng Kok Song, Tan Kin Lian, and George Goh into the limelight, while the passing of Chinese-American singer Coco Lee left a profound impact.

Top 10 Most Searched Stocks

The stock market intrigued Singaporeans, with Singapore Airlines topping the list, followed by OCBC Bank and DBS Group Holdings. Blue-chip companies and global players like Tesla Inc, Alibaba Group Holding Ltd, and Keppel Corporation also garnered significant attention.

Most Searched Business Leaders

Elon Musk dominated as the most searched international business leader, with Ng Kok Song, George Goh, Ong Beng Seng, and the late Sim Wong Hoo making waves on the local front.

Top 5 Beauty Brands

Dior claimed the crown in the beauty realm, surpassing Sephora, with its innovative beauty product collections. Kiehl’s, Innisfree, and The Body Shop also found spots in the top 5.

Top Tech Brands

Google maintained its dominance as the most searched tech brand, with Xiaomi and Lenovo making noteworthy entries in the rankings.

Top 5 Tech Gadgets

Apple’s iPhone 15 secured the top spot among tech gadgets, followed by the Nintendo Switch, Apple’s iPad, Samsung’s S23 Ultra smartphone, and Amazon’s Kindle.

Top Travel Searches

As travel returned to pre-pandemic levels, Trip.com emerged as the most searched online travel portal, followed by Agoda and AirAsia. Local hotels like Pan Pacific, Goodwood Park, Marriott, Fullerton, and Hilton gained prominence, alongside the perennial favorite, Genting Dream Cruise.

About the Yahoo Singapore 2023 Year in Review Methodology

To curate the Yahoo Year in Review, the team analyzed anonymized user interest patterns based on searches, considering factors like volume and growth. The results provide a snapshot of Singapore’s digital landscape, reflecting trends rather than a popularity contest.