165 fortunate fans gathered at Funan to create an epic record-breaking event – the Biggest CapitaLand x POP MART Unboxing Bash in Southeast Asia. Presented by CapitaLand in collaboration with POP MART, the unboxing bash not only set a new record in the Singapore Book of Records but also brought together the vibrant POP MART fan community for an unforgettable experience.
Setting a Record in Style
Fans from Singapore’s POP MART community made history by setting a new record for the most people unboxing blind boxes together in Singapore. The event, held at the Level 1 Atrium of Funan, transformed the space into a POP MART playground, creating an electric atmosphere filled with excitement and anticipation.
Overwhelming Response and Unboxing Frenzy
The online registration for the event saw an overwhelming response, with a staggering total over-subscription of 658%. This record-breaking bash is a testament to the unboxing craze that has been captivating fans of all ages and generations.
Festive Collections Unveiled
Each fan was treated to a surprise blind box from the latest festive collections, featuring beloved characters such as Molly, Sweet Bean, and Azura. The unboxing experience extended beyond the thrill of discovering hidden treasures; it was a journey into the magical worlds encapsulated by these festive POP MART series.
Transforming Funan into a POP MART Playground
The Level 1 Atrium of Funan underwent a magical transformation, turning into a POP MART playground where fans could interact, engage, and immerse themselves in the vibrant world of blind box treasures. The event fostered a sense of community, providing like-minded fans with the opportunity to create lasting memories and share their passion for collectibles.
Unforgettable Activities and Shared Moments
Beyond the unboxing frenzy, fans enjoyed various activities, including toy swaps with fellow collectors and photo-worthy moments with captivating life-sized 3D sculptures of Molly, Dimoo, and SKULLPANDA. Trivia games tested their POP MART knowledge, earning them coveted POP MART merchandise as rewards. Fans also shared their personal journeys of becoming POP MART enthusiasts and embarking on their toy-collecting adventures.
CapitaLand’s Festive Campaign
The Unboxing Bash was part of CapitaLand’s festive campaign, inviting shoppers to embark on an enchanted journey with Asia’s largest holiday extravaganza featuring Disney-themed toys across 16 CapitaLand malls islandwide. Shoppers can revel in the festive spirit with larger-than-life POP MART installations, immersive experiences, and exciting rewards, making this holiday season truly enchanting.
