Prepare for a holiday season filled with laughter and fun as Downtown East transforms into a haven of smiles and excitement, courtesy of SmileyWorld! Join in the festivities at Downtown East and immerse yourself in a vibrant celebration, promising a trove of exhilarating activities and countless photo opportunities featuring the iconic SmileyWorld.
Admission is free, so gather your loved ones and save the dates for an incredible year-end bash, brimming with cheer and boundless entertainment.
From 1 December to 1 January, head over to the E!Avenue Event Square, where SmileyWorld Town awaits, spanning an impressive 50 by 30 feet. Dive into a world of delightful free-to-play activities suitable for all age groups.
Ball Pit: Plunge into the five-meter long Ball Pit adorned with thematic SmileyWorld floats, including the largest measuring 1.2 meters.
Interactive Board: Explore the super-sized Interactive Board featuring nine grids that form a festive icon, inviting collaborative play to embrace the holiday spirit.
Giant Jenga: Challenge your friends and family with the two-meter foam Giant Jenga and put your skills to the test.
Claw Machines: Try your luck at the two SmileyWorld Town claw machines. Get a free play token with a minimum spend of $50 (NTUC Members) or $70 (Link Members).
Imprint unforgettable memories at the exclusive Photo Booth at SmileyWorld Town, offering six unique photo strip designs for just $10 per session.
From 1 December to 1 January, explore Downtown East and strike a pose against vibrant SmileyWorld-themed photo walls. Share your joyous moments on social media using #DowntownEastSmileyWorld for a chance to win limited SmileyWorld merchandise and $20 Mall vouchers worth $60 in total!
From 15 November, spend $50 (NTUC Members) or $70 (Link Members) to receive a complimentary SmileyWorld Gift Wrapper and a token for the SmileyWorld Town Claw Machine. Spend a minimum of $80 (NTUC Members) or $100 (Link Members) and snag a charming set of two SmileyWorld TENCEL pillowcases for an additional $10.
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